T’wev recently been administering our honourable efforts towards a rather splendid little email campaign for the game Borderlands™ by 2K Games.
Using The Pixel’s world renowned graphical mastery, we’ve magic-ed up a tasty little mailshot that made effective use of exquisite gaming imagery.
Such weaponry as ‘Trust Earning Text’ featured in the header to promote users’ confidence by providing sender details and the ever humble ‘Unsubscribe’ link.
Alternative viewing methods were deployed into battle, such as ‘Read It Online’ and ‘Send To A Friend’ to maximise clickedy-throughs.
A vivid game description, this time in the form of words, provided yet more enticement for our excitable readers, and a large clickable graphic served as an effective call-to-buy – and such…
We at The Pixel are proud and humble to work for 2K Games, who have some of the most talented little games working elves in all the land, responsible for such rarely found gems as the 2007 Game of the Year – BioShock™.