What a difference words can make. Since we at The Pixel offered our copywriting services to Fun4Kids.co.uk – the ecommerce children’s outdoor toy specialists – we’re please to announce that sales have risen to new heights.
One of the main reasons for the increase in sales may well be the unique copy written per new product. Previously, as is the case with most ecommerce businesses, manufacturer provided text was used for each product listing.
Now then, if this same manufacturer text also featured on other websites around the web (and let’s be honest, it probably did) it would have dramatically reduced the chances of Google ranking that product listing highly on its search page.
With unique copy per product and the correct Meta data, the products on Fun4Kids have risen to giddy heights. Simply type in ‘rocket e10 scooter’ (one of the year’s best selling scooters) into Google* to find that Fun4Kids ranks 3rd just behind two Amazon listings – which isn’t bad going.
Another reason for the increase in sales is likely to be the style of copy written, tailored specifically for the clients of the website. With fun and quirky copy that also highlights the main selling points of each product, customers get a more engaging experience and are more inclined to click ‘Buy’.
For more information on our copywriting services, please see our Copywriting Services page.
*Information correct at date of publishing: 20/10/09