The mailout for the game BioShock™ by 2K Games was a successful email marketing campaign that made effective use of dramatic gaming imagery. A large clickable graphical area and smaller screen shots provided direct links to the game’s official website. Textual descriptions provided more detailed information.

Direct call-to-action links to retailing websites Play.com and Amazon.co.uk for the official strategy guide were also included. 2K Games has some of the most talented development studios in the world today and BioShock™ was voted 2007 Game of the Year.