The Borderlands™ Competition Mailout for 2K Games made use of the explosive game imagery to publicise a brand new competition to win a weapon pack DLC.

Large capitalised text conveyed the mailout headline message with impact, and a pre-order button at page foot provided further opportunities for click-throughs and orders.

Trust-earning-text at the top of page gave useful sender information and provided an unsubscribe link to promote user confidence.