The mailout for the game Borderlands™ by 2K Games was a successful email marketing campaign that made effective use of detailed gaming imagery. Trust Earning Text featured in the header was used to promote user confidence by providing specific sender details and an unsubscribe link.

Alternative viewing methods such as ‘Read It Online’ and ‘Send To A Friend’ were also included to maximise potential clickthroughs. A textual game overview provided additional information and a large clickable graphical area served as an effective purchasing call-to-action. 2K Games has some of the most talented development studios in the world today and has released games such as the 2007 Game of the Year – BioShock™.