The NBA 2K10™ mailout for 2K Sports promoted the newly released basketball game. It utilised game packaging images in multiple formats and flashing text to quickly convey its message and to get readers clicking ASAP.

Underneath, punchy descriptive text and real game screen grabs provided a further opportunity to engage readers and increase click-throughs.

Trust-earning-text at the top of page provided useful sender information and ‘Unsubscribe’ and ‘Send to a Friend’ links for further functionality.