The email marketing campaign for Fun4Kids featured an action sports theme aimed at younger children to promote electric powered ride-on vehicles. An extreme, vehicular design was deployed featuring tyre tread background imagery.

Trust Earning Text featured in the header promoted user confidence by providing sender details and an ‘Unsubscribe’ link. Alternative viewing methods such as ‘Read It Online’ and ‘Send To A Friend’ were also included to increase readership.

Textual summaries were written in a complementary action style whilst highlighting the key selling points. Heavy duty capitalised text helped to draw maximum attention to feature products, and a competition promotion served as an effective hook to drive users to the site.