The Fun4Kids website features a sunny yellow, red and blue, playful style to complement its playful outdoor product line.

A silhouette featuring playing children acts as a header throughout the site to maintain the theme, and a scrolling flash banner on the homepage promotes key selling products using a trailing mouse graphic for fun effect.

‘Top Sellers’, ‘Hot Products’, and ‘Recently Viewed’ sections also allow for fast product navigation, and a variety of cheerfully coloured right-hand banners promote further offers.