The Total Deal website is a category based, price comparison website – which is heavily reflected in the homepage design. Am immediate array of category based links are presented to users on entry to emphasise the vast nature of content and to provide quick navigation.

The white background design with minimal use of two other colours gives a functional, non-distracting practicality that’s both easy to look at and surf.

The remainder of the homepage is split up into a range of product displays to highlight key products/promotions and aid in user selection. The resulting product category pages use simple lists and product illustrations for a continued clear and effective approach.