Our latest project for Play.com – a widget application for their clothing channel – has resulted in 18% of people visiting the service making a purchase.
Why such a high conversion rate? Well our Clothing Widget lets you choose clothes from Play.com’s fabulous range, add them to your virtual wardrobe and then arrange them creatively on a mannequin to see what stylish outfit you’ve selected.
This type of facility allows users to combine different garments much like they would in a changing room in a shop. This in turn helps give the high street shops a run for their money, removing the need to leave the house – thus leading to a lot of people clicking ‘Buy’.
The flashy interface is created using…Flash, and the database using PHP. The main problem we faced when creating such a dynamic system is that all Play.com stock levels and prices are constantly changing based on what users are buying.
Our Clothing Widget automatically connects to the website to constantly update prices and stock, so all the items being browsed are available and display up-to-date prices.
So it really is as good as hitting the high street, and some might say (me) even better as you don’t have to waste time trawling the shops gagging for an overly priced latte.
If you like what you’ve read and think your company might benefit from our services, widgets or not, please take a look at our services pages on the right or just give us a shout from our contact page.