Our recent email marketing success for 2K Games – a mail-out for the ‘Borderlands Moxxi’s Underdome Riot’ download pack, which resulted in a 30% conversion rate, has lead us to look into the reasons why email marketing has become such an essential part of many businesses’ marketing strategy:
It’s global – It doesn’t matter if your customers are in Outer Mongolia or inner Macclesfield, your mail-out will reach them for exactly the same cost, in exactly the same condition, and in roughly the same amount of time. Read More…