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It’s that time of the year yet again, the time of the year when we send out the Christmas Fun4Kids newsletter featuring all the special promotions and offers available on their amazing range of outdoor toys over the festive period, including all the current voucher codes. Read More…

The Borderlands™ Competition Mailout for 2K Games made use of the explosive game imagery to publicise a brand new competition to win a weapon pack DLC.

Large capitalised text conveyed the mailout headline message with impact, and a pre-order button at page foot provided further opportunities for click-throughs and orders.

Trust-earning-text at the top of page gave useful sender information and provided an unsubscribe link to promote user confidence.

The NBA 2K10™ mailout for 2K Sports promoted the newly released basketball game. It utilised game packaging images in multiple formats and flashing text to quickly convey its message and to get readers clicking ASAP.

Underneath, punchy descriptive text and real game screen grabs provided a further opportunity to engage readers and increase click-throughs.

Trust-earning-text at the top of page provided useful sender information and ‘Unsubscribe’ and ‘Send to a Friend’ links for further functionality.

The email marketing campaign for Fun4Kids featured an action sports theme aimed at younger children to promote electric powered ride-on vehicles. An extreme, vehicular design was deployed featuring tyre tread background imagery.

Trust Earning Text featured in the header promoted user confidence by providing sender details and an ‘Unsubscribe’ link. Alternative viewing methods such as ‘Read It Online’ and ‘Send To A Friend’ were also included to increase readership.

Textual summaries were written in a complementary action style whilst highlighting the key selling points. Heavy duty capitalised text helped to draw maximum attention to feature products, and a competition promotion served as an effective hook to drive users to the site.

The mailout for the game BioShock™ by 2K Games was a successful email marketing campaign that made effective use of dramatic gaming imagery. A large clickable graphical area and smaller screen shots provided direct links to the game’s official website. Textual descriptions provided more detailed information.

Direct call-to-action links to retailing websites Play.com and Amazon.co.uk for the official strategy guide were also included. 2K Games has some of the most talented development studios in the world today and BioShock™ was voted 2007 Game of the Year.

The mailout for the game Borderlands™ by 2K Games was a successful email marketing campaign that made effective use of detailed gaming imagery. Trust Earning Text featured in the header was used to promote user confidence by providing specific sender details and an unsubscribe link.

Alternative viewing methods such as ‘Read It Online’ and ‘Send To A Friend’ were also included to maximise potential clickthroughs. A textual game overview provided additional information and a large clickable graphical area served as an effective purchasing call-to-action. 2K Games has some of the most talented development studios in the world today and has released games such as the 2007 Game of the Year – BioShock™.