» Email Marketing http://www.thepixel.com/blog The Pixel - Creative Design Agency Wed, 28 Jul 2010 10:56:53 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Email Marketing: Borderlands Competition Mailout for 2K Games http://www.thepixel.com/blog/2009/10/email-marketing-borderlands-competition-mailout-for-2k-games/ http://www.thepixel.com/blog/2009/10/email-marketing-borderlands-competition-mailout-for-2k-games/#comments Wed, 14 Oct 2009 12:55:18 +0000 Duncan http://blog.thepixel.com/?p=828 borderlands

The Borderlands™ Competition Mailout for 2K Games made use of the explosive game imagery to publicise a brand new competition to win a weapon pack DLC.

Large capitalised text conveyed the mailout headline message with impact, and a pre-order button at page foot provided further opportunities for click-throughs and orders.

Trust-earning-text at the top of page gave useful sender information and provided an unsubscribe link to promote user confidence.

]]> http://www.thepixel.com/blog/2009/10/email-marketing-borderlands-competition-mailout-for-2k-games/feed/ 0 Email Marketing: NBA 2K10 Mailout for 2K Sports http://www.thepixel.com/blog/2009/10/email-marketing-nba-2k10-mailout-for-2k-sports/ http://www.thepixel.com/blog/2009/10/email-marketing-nba-2k10-mailout-for-2k-sports/#comments Wed, 14 Oct 2009 15:20:58 +0000 Duncan http://blog.thepixel.com/?p=833 nba10

The NBA 2K10™ mailout for 2K Sports promoted the newly released basketball game. It utilised game packaging images in multiple formats and flashing text to quickly convey its message and to get readers clicking ASAP.

Underneath, punchy descriptive text and real game screen grabs provided a further opportunity to engage readers and increase click-throughs.

Trust-earning-text at the top of page provided useful sender information and ‘Unsubscribe’ and ‘Send to a Friend’ links for further functionality.

]]> http://www.thepixel.com/blog/2009/10/email-marketing-nba-2k10-mailout-for-2k-sports/feed/ 0 Email Marketing: Ride-on Special Offer Mailout for Fun4Kids http://www.thepixel.com/blog/2009/10/email-marketing-ride-on-special-offer-mailout-for-fun4kids/ http://www.thepixel.com/blog/2009/10/email-marketing-ride-on-special-offer-mailout-for-fun4kids/#comments Thu, 08 Oct 2009 11:23:06 +0000 Steve http://blog.thepixel.com/?p=402 email_picture_fun4kidsThe email marketing campaign for Fun4Kids featured an action sports theme aimed at younger children to promote electric powered ride-on vehicles. An extreme, vehicular design was deployed featuring tyre tread background imagery.

Trust Earning Text featured in the header promoted user confidence by providing sender details and an ‘Unsubscribe’ link. Alternative viewing methods such as ‘Read It Online’ and ‘Send To A Friend’ were also included to increase readership.

Textual summaries were written in a complementary action style whilst highlighting the key selling points. Heavy duty capitalised text helped to draw maximum attention to feature products, and a competition promotion served as an effective hook to drive users to the site.

]]> http://www.thepixel.com/blog/2009/10/email-marketing-ride-on-special-offer-mailout-for-fun4kids/feed/ 0 Email Marketing: BioShock Mailout for 2K Games http://www.thepixel.com/blog/2009/10/email-marketing-bioshock%e2%84%a2-mailout-for-2k-games/ http://www.thepixel.com/blog/2009/10/email-marketing-bioshock%e2%84%a2-mailout-for-2k-games/#comments Thu, 08 Oct 2009 11:23:54 +0000 Steve http://blog.thepixel.com/?p=406 email_picture_bioshock
The mailout for the game BioShock™ by 2K Games was a successful email marketing campaign that made effective use of dramatic gaming imagery. A large clickable graphical area and smaller screen shots provided direct links to the game’s official website. Textual descriptions provided more detailed information.

Direct call-to-action links to retailing websites Play.com and Amazon.co.uk for the official strategy guide were also included. 2K Games has some of the most talented development studios in the world today and BioShock™ was voted 2007 Game of the Year.

]]> http://www.thepixel.com/blog/2009/10/email-marketing-bioshock%e2%84%a2-mailout-for-2k-games/feed/ 0 Email Marketing: Borderlands Mailout for 2K Games http://www.thepixel.com/blog/2009/10/email-marketing-borderlands-mailout-for-2k-games/ http://www.thepixel.com/blog/2009/10/email-marketing-borderlands-mailout-for-2k-games/#comments Thu, 08 Oct 2009 11:23:33 +0000 Steve http://blog.thepixel.com/?p=404 email_picture_borderlandsThe mailout for the game Borderlands™ by 2K Games was a successful email marketing campaign that made effective use of detailed gaming imagery. Trust Earning Text featured in the header was used to promote user confidence by providing specific sender details and an unsubscribe link.

Alternative viewing methods such as ‘Read It Online’ and ‘Send To A Friend’ were also included to maximise potential clickthroughs. A textual game overview provided additional information and a large clickable graphical area served as an effective purchasing call-to-action. 2K Games has some of the most talented development studios in the world today and has released games such as the 2007 Game of the Year – BioShock™.

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