The design is a consistent mix of reoccurring formats for articles, videos, competitions etc, and a complementary mix of grey/orange/blue combined with gaming iconography. ‘Game Information’, ‘Related Articles’ and ‘Video Games Discussions’ sections feature on the right-hand side to aid ease of use and user familiarity.

TVG is the longest running independent UK videogames website.

Click here to view the site: www.TotalVideoGames.com

A silhouette featuring playing children acts as a header throughout the site to maintain the theme, and a scrolling flash banner on the homepage promotes key selling products using a trailing mouse graphic for fun effect.

‘Top Sellers’, ‘Hot Products’, and ‘Recently Viewed’ sections also allow for fast product navigation, and a variety of cheerfully coloured right-hand banners promote further offers.

The Evergrip website provides a corporate, professional theme that embodies the style of the company’s anti-slip products using a clinical square edged design.

Styled category imaging and a scrolling ‘Latest News’ section feature on the homepage to depict vocational examples of company products in use.

A header navigational menu changes colour on mouse-over for clear, confusion-free browsing, and consistent right-hand sections ‘Latest News’, ‘Online Quote’ and ‘Get Brochure’ provide a familiar go-to for users.

The Take 2 Community website uses gaming imagery and iconography to full effect. In electric blue and both dark and light grey colours, it projects an arcade style ambiance that heavily reflects its hub purpose, for gamers to meet and talk shop.

The homepage is split into a variety of sections; divided by game it allows users to quickly get content relevant to them, and by latest news and competitions, it gives users incentive to return.

Videos have been nested to give a wider range of media on arrival, and the navigation comes via an easy to use, colour changing, top tab facility.

The homepage of GreenGarden.co.uk features two-tones of easy-going green that complement the white navigational borders to sum-up the peaceful tranquillity of the website’s design.

There’s a dramatic full-length display banner that sits prominently at the top, which makes use of high quality lifestyle aspiration photography. A thumbnail list at the bottom also presents users with additional imagery/info from which they can choose independently.

The product page features another large and detailed image, with a control panel that allows users to scroll left, right, up or down, and zoom in for greater detail. A ‘You might also be interested in…’ section is featured below to display similar products to promote further purchasing.

Comic book and video game company Valiant Entertainment’s website has an ultra stylised, page turning comic book theme to perfectly embody the website’s content.

The main page content takes the form of a tasselled, weathered scroll that helps further emphasise the retro comic book theme, with navigation provided by a top picture frame style border that stays consistent throughout.

The KidCars website features a cloudy sky header, reflected in the pale sky-blue colouring of the airy outdoor theme. The navigational bar uses mild translucency to incorporate this theme further for a fun-filled aesthetic.

The homepage features a 3-wide product display showing images, product names and brief descriptions, allowing for key products to be highlighted. A slide show frame at the top of the homepage allows special offers/products to take centre stage, and navigational left/right arrows give users the option to scroll through independently.

Both a tab system and side navigation have been utilised to allow speedy access to key categories, and a more comprehensive category breakdown featured on the left hand side.

The Total Deal website is a category based, price comparison website – which is heavily reflected in the homepage design. Am immediate array of category based links are presented to users on entry to emphasise the vast nature of content and to provide quick navigation.

The white background design with minimal use of two other colours gives a functional, non-distracting practicality that’s both easy to look at and surf.

The remainder of the homepage is split up into a range of product displays to highlight key products/promotions and aid in user selection. The resulting product category pages use simple lists and product illustrations for a continued clear and effective approach.

The Razor Tools website uses a fading subdued green, with contrasting fiery orange to create a professional, user friendly theme for the large supplier of power tools and equipment.

The homepage features a spacey design, that’s uncluttered and results in an easy platform from which to navigate the website’s 30,000 strong product range.

Left hand navigation is split into two clear sections to continue the no-nonsense approach; ‘Products’ offers quick links to each product category, and ‘Site Navigation’ separates general website information.