With our Google AdWords PPC Campaign Management, you’ll be able to reach your customers at the precise moment they’re looking for your products or services. When users search on Google, they’re demonstrating which products they’re interested in. With AdWords your customers will see your ad next to relevant search results they’ve requested.
Our qualified AdWord consultants provide a complete solution to setup, manage and optimise your online advertising campaigns, working for you to create effective campaigns whilst keeping your costs low and maintaining a high return on investment.
Why Choose PPC Campaign?
Carefully targeted and efficient Pay-Per-Click (PPC) campaigns are at the heart of marketing strategy here at The Pixel. Offering a focused and comprehensive solution that’s specifically designed around the needs of your company, we can devise and deliver strong results that will increase your Return of Investment (ROI).
Why choose a PPC Strategy with The Pixel?
A PPC strategy is a honed and highly-targeted approach to marketing compared to other forms of web-based advertising models. It’s an efficient and streamlined concept, where you’ll only pay when your ad is clicked. The management of a PPC campaign is however, a more complex affair. Thanks to our experience in PPC marketing The Pixel will take this load off your shoulders, manage the dynamic flux of keywords across the major search engines such as Google, Yahoo, and MSN, mould the campaign over its course as competitors react, and ultimately allow you and your company the space to evolve and grow.
What Your Money Buys You
Our extensive experience with PPC means that we can craft successful campaigns from conception to launch, or work within the framework of an existing campaign. Either way, our Google AdWords qualified team will ensure that the keywords used are highly targeted and powerful, working for your company to increase your web traffic and levels of success. You’ll also receive regular reports on bid management and in-depth analysis of the campaign’s performance, detailing the effectiveness of our strategy, and our plans for its continued development going forward.
What Do I Get?
Improving conversion rates and increasing the ROI is our goal. Our team will focus on creating and optimising your AdWords campaigns, maximising on competitive keywords, as well as more specific keywords that are cheaper and produce a higher propensity to buy.
The Pixel will gain a detailed insight into your company and industry to develop a keyword strategy that focuses targeted traffic from users at the buying stage of their search to your destination.
To maximise your budget, we will provide an extensive list of negative key terms. This will keep your Click Thru Rate (CTR) high and ensure your ad does not appear against irrelevant searches. For example, without implementation of Negative Key Terms your ad titled: ‘Car Insurance’ could show in search results for: ‘Home Insurance’, ‘Holiday Insurance’, ‘Pet Insurance’, ‘Car Hire’, ‘Car Sales’. If your company sold insurance for all services these results may be beneficial, but if you only sold Card Insurance and you received thousands of clicks for Home Insurance, your ROI would take a significant hit.
Your ads will be split into various ad Groups promoting specific parts of your campaign, enabling us to assign budget efficiently.