Why do you need our copywriting services?
At The Pixel we sell words. ‘But anyone can write words’ – we hear you cry. Yes they can. But would you draw your own business logo? If you did it might not be as effective at communicating to your clients as one produced by a professional who does it on a daily basis.
Creating words that flow smoothly off the screen to convey relevant information isn’t child’s play. Many businesses now have their own website – which in effect means that many businesses are now running their very own online publication.
And running a publication isn’t easy, especially when trying to maintain professional standards in all areas. You may well have a beautifully designed website, and wonderfully efficient admin system, but if the words on your website read poorly then all that hard work may well be undone.
Types of services we provide:
Product listings – “Improve your search engine results”
The majority of ecommerce websites update their product range by copying and pasting manufacturer provided text – which can be both time consuming and ineffective.
If every retailer copies and pastes the same text, then every product on the internet will be the same; and Google doesn’t like ‘the same’. In fact, Google will automatically overlook duplicate words and listings in favour of original text.
Producing your own product listings, written in a way that’s unique to your website, will dramatically improve your search engine results. It will also improve your customers’ experience by providing them with a style and voice that complements your websites’ theme. And engaging customers is one of the best ways of improving sales.
Web press releases – “Drive traffic directly to your website”
One of the most effective ways of generating publicity for your website is by submitting a press release. Press releases help companies generate attention and credibility, and drive traffic directly to your website.
By providing an article written by a third party – rather than a first person advertising statement which people tend to be weary of – you can alert customers of your web presence in an impartial and therefore credible way. Also, by submitting your press release to a variety of news-based websites, you can generate multiple click-through opportunities via strategically placed links.
We specialise in writing press releases that are optimised to include the correct SEO keywords, links, and contact details, and that are structured in a professional, journalistic way to maximise internet impact.
Copy for sales and SEO – “Flowing copy that leaps off the screen or page”
We have a team of experienced copywriters who will produce engaging copy for your services, mailouts, newsletters or anything you require. Our copywriters know how to write flowing copy that leaps off the screen or page to capture your customers and sell your services.
We will adapt our style to best suit your organisation, whether it be fun and quirky or formal and informative. Our copywriters are also trained in SEO techniques that ensure the text we provide your website aids your rankings in the major search engines (SERPs).
Please contact us with any copywriting queries you may have and we’ll be pleased to get back to you as quickly as possible.