The Super Video Banners for Play.com entice viewers into buying using real movie footage. Prices, RRPs and poster imagery are presented on the initial start screen, followed by real movie footage and tag lines, designed to tease and engage viewers with carefully selected moments from the full length feature.
Each banner starts muted by default so as not to encroach on users’ browsing but offers a highly visible and alluring ‘Unmute’ button. A direct call-to-action link to purchase the product is then provided for instant consumer gratification. Other facilities on video banner completion – like scrolling similar products – provide further opportunities for sales conversions.
Here at The Pixel we’ve successfully completed over 100 video banners, but we can’t show them all, so here are just a few examples of what we can do…
Harry Potter and The Half Blood Prince
Video games have also been advertised using similar formats. Eg: