November 22nd, 2010
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Posted in Google Adwords
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Account Structure Your AdWords account structure can make a significant difference to the success of your campaigns. By structuring your account in the correct way, you will be able to determine which campaigns are providing the most value so you can build on those that are making money, and amend those that aren’t working as [...]
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November 12th, 2010
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Posted in Google Adwords
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What is a Google AdWords Quality Score? Google measures the quality of the ads within your AdWords campaigns with a Quality Score. The more relevant your ads, the more likely people are to click on those ads. The most important factor in relevance is the ad’s quality. The higher the Quality Score, the higher the [...]
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November 9th, 2010
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Posted in Google Adwords
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When selecting keyword phrases to target, you’ll need to pick one of the following match types in Google Adwords for each keyword. It’s an important stage of proceedings, and so it’s important to understand how it works and how it will affect your campaign. We’ve used the targeted phrase ‘red shoes’ as an example ad [...]
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