Product Copywriting

The majority of ecommerce websites update their product range by copying and pasting manufacturer provided text. If every retailer copies and pastes the same text, then every product on the internet will be the same; and Google doesn’t like ‘the same’. In fact, Google will automatically overlook duplicate words and listings in favour of original text.

Producing your own product listings, written in a way that’s unique to your website, will dramatically improve your search engine results.

Producing your own product listings, written in a way that’s unique to your website, will dramatically improve your search engine results. It will also improve your customers’ experience by providing them with a style and voice that complements your websites’ theme. And engaging customers is one of the best ways of improving sales.