inTouch
Portfolio
The Pixel
Portfolio
The flagship Bioshock 2™ mailout for 2K Games was translated into 6 different languages to be sent globally. We developed a composition that would complement the game’s brand with stylised graphics and powerful visual effects, that included a PSM3 game review and direct links to Zavvi.com, Amazon.co.uk and Play.com.
The Bioshock 2™ Pre-order Mailout featured rich and detailed, barnacle filled game imagery, iconic characters from the game and a flashing release date. Large neon blue capitals and a giant ‘Pre-order’ button hammer home the mailout’s incentive. Featured on the ‘Beautiful Email Newsletters’ website.
Featuring a seasonal theme to promote early Christmas purchasing from the Fun4Kids outdoor toy website. A decorated design was deployed with all the trimmings, and a 5% off promotion drove users to the site to obtain the largest click-through rate we’ve seen.
Promoting new downloadable content for the game Borderlands™ for the PS3 and XBox 360, with a zombie, flesh eating campaign using fully clickable, eerie game imagery that took readers straight to the official website where purchases could be made.
Promoting new downloadable content for the game Borderlands™ for the PS3 and XBox 360, with an alluring campaign using fully clickable, sexy game imagery that took readers straight to the official website where purchases could be made.
The Borderlands™ Competition Mailout for 2K Games made use of explosive game imagery to publicise a competition to win a weapon pack DLC. Capitalised text conveyed the headline message with impact, and a pre-order button generated click-throughs.
The Borderlands™ Out Now Mailout for 2K Games publicised the new flagship game release. Three separate game magazine/website reviews were included to demonstrate product credibility, and a host of characters helped to generate excitement.
The NHL 2K10™ mailout for 2K Sports promoted the newly released ice hockey game, and utilised game packaging images in multiple formats, punchy descriptive text and real game screen grabs to engage readers and generate click-throughs.
The NBA 2K10™ mailout for 2K Sports promoted the newly released basketball game. It utilised game packaging images in multiple formats and flashing text to quickly convey its message and to get readers clicking ASAP.
The email marketing campaign for Fun4Kids.co.uk featured an action sports theme to promote electric powered ride-on vehicles. An extreme, vehicular design was deployed featuring tyre tread background and a competition promo to drive users to the site.
The Don King Boxing™ mailout for 2K Sports promoted the newly released boxing game for the Nintendo DS and Wii, and featured an attractive boxing blue and red corner theme and direct links to Play.com, HMV and GAME to provide a knock-out sale conversion blow.
This successful ‘Coming Soon’ campaign for the game Borderlands™ by 2K Games made effective use of detailed gaming imagery and alternative viewing methods such as ‘Read It Online’ and ‘Send To A Friend’ to maximise exposure and click-throughs.
A large clickable graphical area and smaller screen shots provided direct links to 2K Games’ BioShock™ official website. Direct call-to-action links to retailing websites Play.com and Amazon.co.uk for the official strategy guide were also included. BioShock™ was voted 2007 Game of the Year.
Promoting the online magazine from 2K Games ‘2K Edition’, this campaign took readers through 2K Games’ entire summer release schedule, with screen shots, game descriptions and a monthly competition to lure readers to the online publication.