The Pixel

Testing and Delivery

We provide unlimited free test sends to ensure your email is in tip-top, profitable condition before being sent. In addition, the following features will help to ensure the delivery and maximise the impact of your email:

Subject Line Selector – automatically selects the best performing subject line; send out your campaign with multiple subject lines and this tool will analyse the open rates to see which is most popular, and adopt the most successful.

Deliverability Checker – provides an automated anti-spamming safeguard to help your email stay out of spam filters. A simple ‘traffic light’ status alerts to issues within your email that could increase its chances of getting blocked.

Filters – recipients can be removed using clever filters, with automated de-duplication, bounce and opt-out handling – so you won’t be sending unnecessary emails.

Dynamic content – this allows you to deliver relevant content based on subscriber information, delivering personalised articles, product offers or call-to-actions based upon demographics, personal preferences or purchase history.

Contact frequency limiter – this lets you set the number of times an individual can be contacted within a chosen period of time and the number of days that need to elapse before another message can be sent.

Intelligent timed sending – this clever facility learns when your recipients open emails, and calculates the most likely moment each recipient on your database is likely to benefit from your email.

Dynamic replies – allows each email in a bulk campaign to come from a personal email address and ‘from’ name. Each individual reply will also go directly to the real email address specific to that recipient.