What Do I Get?

Improving conversion rates and increasing the ROI is our goal. Our team will focus on creating and optimising your AdWords campaigns, maximising on competitive keywords, as well as more specific keywords that are cheaper and produce a higher propensity to buy.

The Pixel will gain a detailed insight into your company and industry to develop a keyword strategy that focuses targeted traffic from users at the buying stage of their search to your destination.

To maximise your budget, we will provide an extensive list of negative key terms. This will keep your Click Thru Rate (CTR) high and ensure your ad does not appear against irrelevant searches. For example, without implementation of Negative Key Terms your ad titled: ‘Car Insurance’ could show in search results for: ‘Home Insurance’, ‘Holiday Insurance’, ‘Pet Insurance’, ‘Car Hire’, ‘Car Sales’. If your company sold insurance for all services these results may be beneficial, but if you only sold Card Insurance and you received thousands of clicks for Home Insurance, your ROI would take a significant hit.

Your ads will be split into various ad Groups promoting specific parts of your campaign, enabling us to assign budget efficiently.