Magento – A Platform for Growth in 2010
Over the course of the last year there’s been a dramatic increase in the number of ecommerce websites converting to ecommerce applications like Magento.
Being the curious sorts we are, we set about analysing why this was happening. We know, obviously, all the reasons why a business would choose Magento as its ecommerce management application – read our What is Magento? page to find out for yourself.
But we were most interested in finding out if there was one reason in particular that so many websites were now converting to Magento at such a fast pace. Based on the inquires we receive and from our own research, we discovered that the number one reason most stores convert, was Magento’s ability to help businesses grow very quickly.
It makes a lot of sense. To have all Magento’s features built from scratch, bespoke to fit a one-off in-house CMS system would cost a development fortune. Of course the advantage of a bespoke system is that it has been built specifically to the requirements of that company.
So if we consider that Magento is an open source application, fully customisable to the extent of any in-house system, we can begin to understand why so many businesses are turning to Magento.
By increasing the functionality of an online business (search engine friendly URLs, Google Analytics integration, batch product updates, sales reports etc) without having to fork out huge development costs, online stores and sales can grow fast.
That’s why Magento is a platform for growth in 2010. So what are your plans for the new year? If you’d like our help developing Magento or are just interested in what it can do for your business, please get in contact via our Magento Development Form or give us a call – we’ll be happy to help.
