Magento UK Development

The importance of words and copy on a website is often overlooked. How a product or service is described or worded can either win or lose a sale. One of the biggest issues store owners also face is duplicated content or copy that results in a ranking penalty from Google. Often when stores use the same generic product descriptions from suppliers that are featured on many other websites, these pages will not appear in Google. This dramatically affects the performance of an ecommerce website.

Could this be the reason your site isn’t appearing in Google?

Yes! By having generic text which is potentially duplicated on other sites is a big no no in Google terms. The simple solution is to generate original content yourself, or take advantage of our copywriting services to develop your products pages.

Professional Copy for Sales

We have a team of experienced content editors who will produce engaging copy for your products, services, mailouts and newsletters. Our content editors know how the web works and how to write flowing copy that leaps off the screen to capture your customers. We will adapt our style to best suit your website, whether it be fun and quirky or formal and informative.

Professional Copy for SEO

Our content editors are trained in both copywriting and SEO techniques which ensures the text we provide aids your rankings in the major search engines (SERPs). We do this by including highly searched for keyword terms which shoppers will be entering to find what you’re trying to sell.