Store Marketing
We want your website to go from strength to strength which reflects well on both you and us. Below are just some examples of how we can help market your ecommerce business…
Google AdWords
Google AdWords are sponsored links that appear on the right hand side or above the Google search results (in pink), triggered by chosen words typed into the Google search engine. Clients pay per click of each link to their site.
Choosing the correct words for your site can be a tricky business and a waste of budget if not executed correctly. We analyse search terms that customers are using to find your site and keyword terms for Google popularity.
We then help you choose the most effective AdWords to maximise the impact they will have in driving traffic to your site and in sales conversions.
Email Marketing
Email mailouts are increasingly becoming the most effective way of reaching a core target audience. Using email addresses captured from previous shoppers or browsers, we will help you target the best products for the correct customers. Using our copywriting and design services will enable you to make the most of that valuable inbox spotlight.
Print Campaigns
Yes, it still exists. Good old fashioned print campaigns still reach thousands of potential buyers and we’re here to help you pick the right campaigns for your client base. From flyers to magazine inserts, we offer full design and copywriting services that will get you noticed and drive customers to your site.
Competitions
We will help implement competitions in the admin to drive traffic to your site or certain designated products. This is a proven way of gaining attention, building a rapport with customers and forming a returning client base.
Web 2.0
Web 2.0 technologies such as Twitter, Facebook and Blogging present some of the best ways to reach new markets.
Twitter – We can create your website its very own Twitter page and constantly update it with articles specifically designed to generate maximum attention from the Web 2.0 generation. Search terms and keywords can also be used in articles specifically to aid in search engine rankings.
Facebook – We all use Facebook to say hello to our mates, but this sociable web application presents a fantastic opportunity for publicity. Facebook groups can be used to invite users to view promotions or special offers on your site. And when one friend adds a group to their list, so does another friend, and so on. It’s like publicity wildfire.
Blogging – We can create your website its very own bespoke designed blog that you or we can update on a regular basis. This is a great way of keeping in contact with regular users of your website, adding a personal touch. Constant updates are also an efficient way to boost Google search rankings.
