The phrase, 'If you build it, they will come,' couldn't be more untrue on the internet – eCommerce sites in particular require constant promotion and publicity, and special offers or competitions aren't always the best way to drum-up repeat custom (even if they do provide brief spikes in traffic). A regularly updated blog, on the other hand, keeps a site looking fresh and adds another primary stream for funnelling traffic, introducing product ranges, and attracting new customers to a brand.
We currently provide blog services for the likes of Pukka Herbs, Heathcote & Ivory, Mikimoto Pearls, and Stephen Arnold Swarovski Wholesale. Each client presents a unique challenge to write engaging content for the marketplace that they serve and, because we've enjoyed long-standing relationships with these businesses, our team of copywriters is in an ideal position to provide that content.
It's no easy feat, though – building an effective commercial blog is both an art and a science. On the one hand, there's the brainstorming of article ideas and the written content itself, which need to be approached from a creative angle in order to drive consumer interest and haul in web traffic; on the other, there's the SEO management and application of Google AdWords tools, both of which require scrupulous and technical practices in order to attain lasting results on search engines.
It's no easy feat, though – building an effective commercial blog is both an art and a science. On the one hand, there's the brainstorming of article ideas and the written content itself, which need to be approached from a creative angle in order to drive consumer interest and haul in web traffic; on the other, there's the SEO management and application of Google AdWords tools, both of which require scrupulous and technical practices in order to attain lasting results on search engines.
It's no easy feat, though – building an effective commercial blog is both an art and a science. On the one hand, there's the brainstorming of article ideas and the written content itself, which need to be approached from a creative angle in order to drive consumer interest and haul in web traffic; on the other, there's the SEO management and application of Google AdWords tools, both of which require scrupulous and technical practices in order to attain lasting results on search engines.
It's no easy feat, though – building an effective commercial blog is both an art and a science. On the one hand, there's the brainstorming of article ideas and the written content itself, which need to be approached from a creative angle in order to drive consumer interest and haul in web traffic; on the other, there's the SEO management and application of Google AdWords tools, both of which require scrupulous and technical practices in order to attain lasting results on search engines.
It's no easy feat, though – building an effective commercial blog is both an art and a science. On the one hand, there's the brainstorming of article ideas and the written content itself, which need to be approached from a creative angle in order to drive consumer interest and haul in web traffic; on the other, there's the SEO management and application of Google AdWords tools, both of which require scrupulous and technical practices in order to attain lasting results on search engines.
It's no easy feat, though – building an effective commercial blog is both an art and a science. On the one hand, there's the brainstorming of article ideas and the written content itself, which need to be approached from a creative angle in order to drive consumer interest and haul in web traffic; on the other, there's the SEO management and application of Google AdWords tools, both of which require scrupulous and technical practices in order to attain lasting results on search engines.
There really is no substitute in commercial blog writing for having a proficient, working knowledge of the products you're publicising. Writing blog posts from a product fact sheet or manufacturer's catalogue alone will never provide the same depth or incisiveness of an informed source, which is why all of our copywriters are trained to build up a thorough grasp of the marketplaces and clients that they serve.
And it's not only about writing copy that promotes specific products and ranges either. In our experience, some of the most successful blog posts utilise external news from the same eCommerce sector, or tap into of-the-moment themes and topics to transform a blog feed from mere advertorial to general interest articles that attract more readers in the process.
Unlike competing blog services, which tend to charge by the word, here at The Pixel our blog services are provided on a monthly basis. Clients can build their own bespoke package specifying keywords that they want us to focus on, the amount of blog posts they require per month, and targeted link building services to name but a few parameters. The table below provides a full breakdown of these services and how they fit into an overall package: