Google AdWords are sponsored links that appear on the right hand side or above the Google search results (in pink), triggered by chosen words typed into the Google search engine. Clients pay per click of each link to their site.
Choosing the correct words for your site can be tricky and a waste of money of not done correctly. We analyse search terms that customers are using to find your website. We then help you choose the most effective AdWords to maximise the impact they will have in driving traffic to the website, and optimise the content to correspond with those selected keywords.
Customers pay per click and some AdWords terms cost much more than others. For example, the term ‘soap’ would be very expensive, so much so it would probably drain your pay per click budget very quickly with minimal impact.
We analyse exactly which AdWords terms are going to bring you the maximum benefit for your money. These may not be the most obvious and expensive terms, but are more likely be niche terms that target your customers more accurately.
Also covered in our campaign set-up is the addition of Negative Terms. Negative Terms stop your site’s link appearing if a certain term has been entered that is likely to be from a customer not actually looking for the type of products your site sells (e.g. ‘gift soap’ may show ‘gift packaging’ or ‘industrial soap’).
