Expert fly fishing and outdoor hunting specialists, Farlows and Sportfish have joined The Pixel as our first new clients of 2012. While both sites currently utilise a custom-built web platform for online sales, their parent company was eager to pursue Magento integration for the benefits of open source development that it offers.
Operating out of a flagship store in Pall Mall, London, Farlows is a seller of advanced fishing and hunting accessories as well as high-end clothing and attire for the followers of each sport. It’s sister company, Sportfish specialises in fly fishing and its vendors can be found across the UK’s most popular fishing destinations.
As well as Magento integration to the current Farlows and Sportfish websites, The Pixel will also be responsible for ongoing content management of product catalogues and ERP integration to streamline the distribution chains of each website.
We’ll also be spearheading a new World Map hub within both sites, which will operate as a valuable resource for customers by documenting world-renowned fishing and hunting destinations. With an interface that can zoom from an atlas to continent view with the click of a mouse, and information libraries for each point of interest, this World Map feature is sure to be a key feature of The Pixel’s design imprint on each new web location.
