This month Bloomberg TV Canada interviewed Magento CEO Mark Lavelle about Magento’s status as one of the world’s largest e-commerce software platforms, powering $50 billion U.S. worth of transactions every year.

In the interview on Bloomberg North, Mark Lavelle was questioned on a variety of topics relating to Magento’s success and competition from Amazon. The Magento CEO highlighted how a number of factors have come into play that have facilitated the ‘Amazon century’.

“The advent of mobile technology, broadband and all the applications that are now available on cloud computing has caused every business that wants to sell something to a consumer or business buyer to really rethink what their enterprise strategy is.”

 
“It’s not just Amazon that’s changed the game, customer expectations around how they want to buy, how they want products delivered has changed dramatically”, said Lavelle. “Amazon certainly played a role in that, but I think the advent of mobile technology, broadband and all the applications that are now available on cloud computing has caused every business that wants to sell something to a consumer or business buyer to really rethink what their enterprise strategy is.”

Levelle was also quizzed about how Magento expects to compete with Amazon, that enables customer experience to be quickly and dynamically improved based on real-time sales. To which he highlighted the company’s partnership with Amazon – Magento Cloud runs in co-operation with AWS (Amazon Web Services) – and that many Magento merchants list on sites such as Amazon and eBay.

“Many of our thousands of merchants list products on not just Amazon but Ebay and Alibaba through extensions that we provide them for the platform. It’s really about where is your customer showing up, how can you best position your brand.”

 
“We are actually a partner with Amazon”, said Levelle. “The Magento cloud runs in co-operation with AWS. Many of our thousands of merchants list products on not just Amazon but Ebay and Alibaba through extensions that we provide them for the platform. It’s really about where is your customer showing up, how can you best position your brand.”

Many Magento merchants list on selling place websites such as Amazon and Ebay. Magento allows for automated marketing and the digitisation of the entire ecommerce process through Magento extensions made available with the help of the Magento ecosystem and community, that’s helped to make the platform the success it has now become.

The interview then focused on Magento’s ability to compete with more direct competition in an intensely competitive marketplace, from the likes of Shopify and WooCommerce.

Magento’s dynamic market is rapidly expanding and caters for all types of clients from small businesses (making use of the open source edition powdered by the Magento ecosystem) right through to large high-end clients with billions in turnover. This all means that Magento is uniquely positioned across the merchant spectrum, from small to very large.

“…we are still an open source business that still does very well there, powered by a very strong global ecosystem of developers and technology partners that serve those clients.”

 
“First and foremost we are all competing in a market that’s rapidly expanding”, continued Lavelle. “We do see competition at the lower end, there’s still a lot of mom and pop businesses coming online that want to have a web presence, and we are still an open source business that still does very well there, powered by a very strong global ecosystem of developers and technology partners that serve those clients. Increasingly our Enterprise business is for companies that are doing millions. We have several firms doing billions on our platform.”

Levelle went on to talk about the increasing focus on the B2B sector. A shift from older catalogue-only sales to online platforms, and the fact that one-third of Magento users already use the platform for B2B, are all driving factors in the shift towards B2B development and expansion.

“There’s a lot of new entrants to the market, B2B, coming for the first time, that want to have a digital presence with their customer”, he said. “The same thing that consumers wanted in ecommerce; they want 24/7 ordering, they want to have curated experiences, they want fulfillment choices – all of that can be accomplished on the Magento platform.”

“…if businesses want to have a pure focus on digital, and have a company that’s purely dedicated to it, interestingly enough as vibrant as the market is, we’re it.”

 
Finally when asked about Magento’s growth strategy since leaving eBay over 18 months ago, Levelle concluded: “Magento is the only independent company that focuses only on commerce. A lot of our competitors have been consolidated into some of the larger ERP and CRM platforms, so if businesses want to have a pure focus on digital, and have a company that’s purely dedicated to it, interestingly enough as vibrant as the market is, we’re it.”

Watch the full interview on http://bloombergtv.ca