Online Lighting
Online Lighting

Lyco Launched New Online Lighting Site On Magento 2

Online Lighting a lighting superstore with over 5,000 stocked lines available to customers across the UK and around the world. The company was established in 1997 to provide high-quality lighting products to consumers and has transformed greatly over the years to include hundreds of new lines and new brands from every corner of the globe.

60%

Increase in Core Traffic Conversion Rate

75%

Increase in Online Transactions

Three Specialised Websites

In 2012, Lyco Group started working with The Pixel. Since forming the partnership, the group has gone on to develop the enterprise into a brand that offers three separate websites supplying both D2C and B2B customers: Lyco, Lighting Direct and Online Lighting.

Migration to Magento Commerce 2

Working with The Pixel, Lyco Group migrated to Magento Commerce 2. The platform’s modern and modular architecture has empowered new functionality and provided unsurpassed flexibility. The move to Magento Commerce 2 has given the customisation and growth capabilities needed to make shopping journeys more engaging, with seamless and personalised customer experiences across all devices.

As a result, Lyco Group’s online sales continue to soar year-on-year.

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