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Ecommerce Trends: Black Friday 2017

Posted on: Wednesday, November 22, 2017 by Dan Marsh

Black Friday 2017 falls on 24th November. It’s a day that continues to evolve every year, shifting with both the advent of new technology and consumer expectations. What ecommerce trends are present for Black Friday 2017? Mobile evolution In the US shoppers made $1.2 billion in purchases with their phones and tablets on Black Friday […]

Ecommerce Trends 2017: Selling with Social

Posted on: Thursday, June 1, 2017 by Dan Marsh

The functionality available for social media selling has been on the increase for the last few years; with Facebook’s Shop Section and Pinterest’s Buyable Pins being introduced in 2015, and more recently Instagram’s Shop Now buttons coming out late 2016, it’s a good opportunity for brands to review their social selling options. Social selling doesn’t […]

Understanding Users: Introducing UX Experts Natural Interaction

Posted on: Thursday, March 23, 2017 by Dan Marsh

I’m Adam Babajee-Pycroft, MD of UX agency Natural Interaction. We regularly partner with The Pixel to offer UX expertise on Magento ecommerce projects. Our optimisation and user research services can help you work out what to change to increase user satisfaction and boost conversion rates. Here’s some more background on what we can do. Why […]

Understanding Google RankBrain

Posted on: Friday, March 17, 2017 by Dan Marsh

RankBrain is an algorithm developed by Google that uses machine learning artificial intelligence (AI). It’s now one of the leading contributors in Google’s determination of search rankings – therefore whether you know it or not, it will likely be affecting your website’s organic search traffic. RankBrain impacts on the 15% of search queries per day […]

Ecommerce Trends 2017: Chatbots

Posted on: Friday, February 24, 2017 by Dan Marsh

Continuing our ecommerce trends 2017 series, here’s the low-down on chatbots. What are chatbots? Chatbots are becoming an increasingly common sight throughout the ecommerce world. Specifically designed to replicate human interaction, chatbots exhibit intelligent behaviour like that of a human to convincingly simulate how a human would respond as a conversational partner in the given […]

Ecommerce Trends 2017: Accelerated Mobile Pages (AMP)

Posted on: Thursday, January 19, 2017 by Dan Marsh

Accelerated Mobile Pages (AMP) were launched in February 2016 and are becoming an increasingly common sight in Google search results on mobile devices. You can tell if an article is AMP as it will be noticeably faster to load (coming from cache and virtually instant) and it will have a lighting bolt with ‘AMP’ next […]

Black Friday & Cyber Monday Tips for Ecommerce

Posted on: Wednesday, November 16, 2016 by Dan Marsh

Black Friday and Cyber Monday are now two of the busiest and biggest online shopping days of the year. Are you ready? What’s the difference? Black Friday falls the day after Thanksgiving in the US, and Cyber Monday is always the following Monday. Black Friday has been around longer and originally existed as a solely […]

Google Announces Split of Mobile & Desktop Search Index

Posted on: Tuesday, October 18, 2016 by Dan Marsh

Google’s current search index (that serves both mobile and desktop) is due to be split to offer a better smartphone and tablet experience. The new mobile search index will be updated on a more frequent basis than the current desktop index, and therefore enable more relevant and up-to-date results for mobile users. The change is […]

Content Marketing Trends 2016: Facebook Instant Articles

Posted on: Wednesday, September 14, 2016 by Dan Marsh

Continuing our series on content marketing trends 2016, looking at content developments dominating the year so far, let’s take a look at Facebook Instant Articles. So what exactly are Facebook Instant Articles? When you click on an article that someone’s shared on Facebook on your phone or mobile device, you usually get redirected to the […]

Content Marketing Trends 2016: Video

Posted on: Monday, July 18, 2016 by Dan Marsh

We’re just over halfway through the year making it a good opportunity to take stock of the latest content marketing trends 2016 that have dominated so far. One of the major trends in the last 6 months (and the last few years) has been the steady increase in the importance of video. So important in […]