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Ecommerce Trends 2018: Voice Shopping

Posted on: Monday, February 26, 2018 by Dan Marsh

In 2017, 55% of teens and 40% of adults used voice search, and Google has stated that 20% of queries on its mobile app and on Android devices follow suit. 25% of 16-24s using voice search on mobile may be indicative of the shift in generational expectancy around the use of search. Despite the technology […]

Get Online Right: 3 Steps that put the Shopper First

Posted on: Thursday, January 25, 2018 by Dan Marsh

Blog series – Klarna & The Pixel: we’ve invited payment solution provider Klarna to take us through their top tips to Get Online Right for Magento merchants. The past decade has fundamentally changed the way the UK shops, with the boom in the internet and smartphones turning shopping into a 24/7/365 activity. While the ‘always […]

Ecommerce Trends 2018: Mobile-First Indexing

Posted on: Friday, January 19, 2018 by Dan Marsh

Over 55% of web traffic comes from a mobile device – and counting. It’s not then surprising that Google has decided to look at mobile websites first when it comes to search engine indexing. That’s why in the not too distant future (and likely this year) Google will be rolling out mobile-first indexing. What is […]

Black Friday Weekend 2017: What We Learned

Posted on: Wednesday, November 29, 2017 by Dan Marsh

£1.4bn was spent on online sales in the UK on Black Friday, up 11.7% on last year. Cyber Monday, UK online sales were up 3% between 11am and 5pm compared to 2016, the peak minute for purchasing goods being 4:38pm. ‘[John Lewis] sold an average of 705 items every minute via its website between the […]

Ecommerce Trends: Black Friday 2017

Posted on: Wednesday, November 22, 2017 by Dan Marsh

Black Friday 2017 falls on 24th November. It’s a day that continues to evolve every year, shifting with both the advent of new technology and consumer expectations. What ecommerce trends are present for Black Friday 2017? Mobile evolution In the US shoppers made $1.2 billion in purchases with their phones and tablets on Black Friday […]

Ecommerce Trends 2017: Selling with Social

Posted on: Thursday, June 1, 2017 by Dan Marsh

The functionality available for social media selling has been on the increase for the last few years; with Facebook’s Shop Section and Pinterest’s Buyable Pins being introduced in 2015, and more recently Instagram’s Shop Now buttons coming out late 2016, it’s a good opportunity for brands to review their social selling options. Social selling doesn’t […]

Understanding Users: Introducing UX Experts Natural Interaction

Posted on: Thursday, March 23, 2017 by Dan Marsh

I’m Adam Babajee-Pycroft, MD of UX agency Natural Interaction. We regularly partner with The Pixel to offer UX expertise on Magento ecommerce projects. Our optimisation and user research services can help you work out what to change to increase user satisfaction and boost conversion rates. Here’s some more background on what we can do. Why […]

Understanding Google RankBrain

Posted on: Friday, March 17, 2017 by Dan Marsh

RankBrain is an algorithm developed by Google that uses machine learning artificial intelligence (AI). It’s now one of the leading contributors in Google’s determination of search rankings – therefore whether you know it or not, it will likely be affecting your website’s organic search traffic. RankBrain impacts on the 15% of search queries per day […]

Ecommerce Trends 2017: Chatbots

Posted on: Friday, February 24, 2017 by Dan Marsh

Continuing our ecommerce trends 2017 series, here’s the low-down on chatbots. What are chatbots? Chatbots are becoming an increasingly common sight throughout the ecommerce world. Specifically designed to replicate human interaction, chatbots exhibit intelligent behaviour like that of a human to convincingly simulate how a human would respond as a conversational partner in the given […]

Ecommerce Trends 2017: Accelerated Mobile Pages (AMP)

Posted on: Thursday, January 19, 2017 by Dan Marsh

Accelerated Mobile Pages (AMP) were launched in February 2016 and are becoming an increasingly common sight in Google search results on mobile devices. You can tell if an article is AMP as it will be noticeably faster to load (coming from cache and virtually instant) and it will have a lighting bolt with ‘AMP’ next […]