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Ecommerce Trends 2017: Chatbots

Posted on: Friday, February 24, 2017 by Dan Marsh

Continuing our ecommerce trends 2017 series, here’s the low-down on chatbots. What are chatbots? Chatbots are becoming an increasingly common sight throughout the ecommerce world. Specifically designed to replicate human interaction, chatbots exhibit intelligent behaviour like that of a human to convincingly simulate how a human would respond as a conversational partner in the given […]

Ecommerce Trends 2017: Accelerated Mobile Pages (AMP)

Posted on: Thursday, January 19, 2017 by Dan Marsh

Accelerated Mobile Pages (AMP) were launched in February 2016 and are becoming an increasingly common sight in Google search results on mobile devices. You can tell if an article is AMP as it will be noticeably faster to load (coming from cache and virtually instant) and it will have a lighting bolt with ‘AMP’ next […]

Black Friday & Cyber Monday Tips for Ecommerce

Posted on: Wednesday, November 16, 2016 by Dan Marsh

Black Friday and Cyber Monday are now two of the busiest and biggest online shopping days of the year. Are you ready? What’s the difference? Black Friday falls the day after Thanksgiving in the US, and Cyber Monday is always the following Monday. Black Friday has been around longer and originally existed as a solely […]

Google Announces Split of Mobile & Desktop Search Index

Posted on: Tuesday, October 18, 2016 by Dan Marsh

Google’s current search index (that serves both mobile and desktop) is due to be split to offer a better smartphone and tablet experience. The new mobile search index will be updated on a more frequent basis than the current desktop index, and therefore enable more relevant and up-to-date results for mobile users. The change is […]

Content Marketing Trends 2016: Facebook Instant Articles

Posted on: Wednesday, September 14, 2016 by Dan Marsh

Continuing our series on content marketing trends 2016, looking at content developments dominating the year so far, let’s take a look at Facebook Instant Articles. So what exactly are Facebook Instant Articles? When you click on an article that someone’s shared on Facebook on your phone or mobile device, you usually get redirected to the […]

Content Marketing Trends 2016: Video

Posted on: Monday, July 18, 2016 by Dan Marsh

We’re just over halfway through the year making it a good opportunity to take stock of the latest content marketing trends 2016 that have dominated so far. One of the major trends in the last 6 months (and the last few years) has been the steady increase in the importance of video. So important in […]

The Common Struggle: Areas Where Ecommerce Businesses Fail

Posted on: Thursday, April 7, 2016 by Dan Marsh

The Pixel has been creating ecommerce websites for the last 15 years. Over those years we’ve learnt a fair bit about what does and doesn’t work in the world of selling online, and we’ve noticed some consistencies. Creating a site is (relatively!) easy; managing it, marketing it, developing it and adapting it to make money, […]

Award-winning Online Marketing

Posted on: Thursday, December 3, 2015 by Dan Marsh

We’re very pleased to announce that Heathcote & Ivory (one of our Online Marketing clients) were recently awarded Best Online Marketing at the Pure Beauty Awards 2015. The Pure Beauty Awards (in its 14th year) rewards innovation and creativity within the beauty industry and the most exciting beauty products launched within the past year. The […]

Amazon Prime Day: Do Discount Days Work?

Posted on: Friday, August 7, 2015 by Stephen Leyton

Article updated: 10-07-17 Within all the hype of Amazon Prime Day, we thought we’d explore what online retailers have to gain from discount days. We know that as retailers you need to take a hit in order to discount; the question that remains is how much of a hit, and what are you left with […]

Simple Social Media Hashtag Guide

Posted on: Tuesday, June 30, 2015 by Dan Marsh

In 2007, the hashtag was invented by Chris Messina on the Twitter platform, as a way of categorising tweets, making related subject matter easier to find. They’re a great way of joining a conversation about #SocialMedia, #Ecommerce or #Anything. By clicking on the hastag you will see all other posts that use that tag; it’s […]