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The Common Struggle: Areas Where Ecommerce Businesses Fail

Posted on: Thursday, April 7, 2016 by Dan Marsh

The Pixel has been creating ecommerce websites for the last 15 years. Over those years we’ve learnt a fair bit about what does and doesn’t work in the world of selling online, and we’ve noticed some consistencies. Creating a site is (relatively!) easy; managing it, marketing it, developing it and adapting it to make money, […]

Award-winning Online Marketing

Posted on: Thursday, December 3, 2015 by Dan Marsh

We’re very pleased to announce that Heathcote & Ivory (one of our Online Marketing clients) were recently awarded Best Online Marketing at the Pure Beauty Awards 2015. The Pure Beauty Awards (in its 14th year) rewards innovation and creativity within the beauty industry and the most exciting beauty products launched within the past year. The […]

Amazon Prime Day: Do Discount Days Work?

Posted on: Friday, August 7, 2015 by Stephen Leyton

Article updated: 10-07-17 Within all the hype of Amazon Prime Day, we thought we’d explore what online retailers have to gain from discount days. We know that as retailers you need to take a hit in order to discount; the question that remains is how much of a hit, and what are you left with […]

Simple Social Media Hashtag Guide

Posted on: Tuesday, June 30, 2015 by Dan Marsh

In 2007, the hashtag was invented by Chris Messina on the Twitter platform, as a way of categorising tweets, making related subject matter easier to find. They’re a great way of joining a conversation about #SocialMedia, #Ecommerce or #Anything. By clicking on the hastag you will see all other posts that use that tag; it’s […]

Google Analytics Cohort Analysis for PPC: Tutorial

Posted on: Tuesday, March 24, 2015 by Dan Marsh

If you use Google Analytics you may have noticed a new report called Cohort Analysis. This report helps you segment your data based on a date. Rather than looking at the individual user, Cohort Analysis looks at the patterns of groups of users that share common characteristics, attributes or experience. How to use the Cohort […]

“I Need Great Content!”…But Why?

Posted on: Tuesday, March 10, 2015 by Dan Marsh

We’ve all heard that we need to produce great content; it’s the best way of driving traffic to your website and of improving search rankings. ‘Content is king’. Why? Google’s job is really quite simple: find the very best websites for its users. What makes a good website: its content. If you spend your time […]

Viewability Insights For PPC Display Ads

Posted on: Friday, January 16, 2015 by Dan Marsh

Google recently carried out a review of its display network (Source: Google). What they found was that just because you create a nice display advert, it doesn’t mean your ad will be seen. What is viewability? The viewability rate is the percentage of ads determined viewable out of the total number of ads measured. According […]

Selecting the Correct Social Media for Business

Posted on: Wednesday, January 7, 2015 by Dan Marsh

Social Media is hardly new (Facebook was launched over a decade ago believe it or not…) but no one predicted back then its impact on the world of business, and the subsequent social platforms that would follow. As those social platforms have increased, as has the diversity and complication of the marketing teams’ task: to […]

Understanding Bounce Rates

Posted on: Thursday, August 14, 2014 by Dan Marsh

What is a bounce rate? Bounce rate is an amazing metric because it’s easy to understand and gives you a very quick method of identifying landing pages with issues. Generally speaking a bounce rate of about 30% is considered good where as a score of 50%+ is considered negative and possibly points towards landing page […]

Page Analytics Chrome Extension (by Google)

Posted on: Thursday, June 26, 2014 by Dan Marsh

Google has just brought out an amazing Chrome extension called “Page Analytics” which allows you to view Google Analytics data for the page you are currently on. Once you have downloaded the extension you need to be logged into the relevant Google account to see the stats for a given site. To toggle the information […]