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Google Analytics Cohort Analysis for PPC: Tutorial

Posted on: Tuesday, March 24, 2015 by Dan Marsh

If you use Google Analytics you may have noticed a new report called Cohort Analysis. This report helps you segment your data based on a date. Rather than looking at the individual user, Cohort Analysis looks at the patterns of groups of users that share common characteristics, attributes or experience. How to use the Cohort […]

“I Need Great Content!”…But Why?

Posted on: Tuesday, March 10, 2015 by Dan Marsh

We’ve all heard that we need to produce great content; it’s the best way of driving traffic to your website and of improving search rankings. ‘Content is king’. Why? Google’s job is really quite simple: find the very best websites for its users. What makes a good website: its content. If you spend your time […]

Viewability Insights For PPC Display Ads

Posted on: Friday, January 16, 2015 by Dan Marsh

Google recently carried out a review of its display network (Source: Google). What they found was that just because you create a nice display advert, it doesn’t mean your ad will be seen. What is viewability? The viewability rate is the percentage of ads determined viewable out of the total number of ads measured. According […]

Selecting the Correct Social Media for Business

Posted on: Wednesday, January 7, 2015 by Dan Marsh

Social Media is hardly new (Facebook was launched over a decade ago believe it or not…) but no one predicted back then its impact on the world of business, and the subsequent social platforms that would follow. As those social platforms have increased, as has the diversity and complication of the marketing teams’ task: to […]

Understanding Bounce Rates

Posted on: Thursday, August 14, 2014 by Dan Marsh

What is a bounce rate? Bounce rate is an amazing metric because it’s easy to understand and gives you a very quick method of identifying landing pages with issues. Generally speaking a bounce rate of about 30% is considered good where as a score of 50%+ is considered negative and possibly points towards landing page […]

Page Analytics Chrome Extension (by Google)

Posted on: Thursday, June 26, 2014 by Dan Marsh

Google has just brought out an amazing Chrome extension called “Page Analytics” which allows you to view Google Analytics data for the page you are currently on. Once you have downloaded the extension you need to be logged into the relevant Google account to see the stats for a given site. To toggle the information […]

New Shopping Product Listing Ads Vs Old PLAs

Posted on: Wednesday, June 11, 2014 by Dan Marsh

Google is always innovating and Product Listing Ads (PLAs) are just one of many new updates. In February 2014 Google announced it was adding Shopping Product Listing Ads to replace the existing PLAs. For those still using the old PLAs – you have up until August 2014 to upgrade, but don’t waste time.

Google Analytics Funnel Tracking for Magento One Page Checkout

Posted on: Friday, June 15, 2012 by Stephen Leyton

If you want to see where people are leaving on your checkout page then setting up Goal Funneling within Google Analytics is a good start. The trouble with the default Magento one page checkout is that it only uses one page and AJAX to process through the checkout procedure. In order to optimise your sites […]

How to Set-up Magento Google Analytics

Posted on: Friday, April 8, 2011 by Dan Marsh

Google Analytics is a free Google service which allows administrators to monitor traffic, page use and sales conversions. Why bother setting up Google Analytics? Here’s why… 1) You can see which pages get most views on your site and the highest bounce rates, so you can work out which are in desperate need of a […]