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New Shopping Product Listing Ads Vs Old PLAs

Posted on: Wednesday, June 11, 2014 by Dan Marsh

Google is always innovating and Product Listing Ads (PLAs) are just one of many new updates. In February 2014 Google announced it was adding Shopping Product Listing Ads to replace the existing PLAs. For those still using the old PLAs – you have up until August 2014 to upgrade, but don’t waste time.

Google Analytics Funnel Tracking for Magento One Page Checkout

Posted on: Friday, June 15, 2012 by Stephen Leyton

If you want to see where people are leaving on your checkout page then setting up Goal Funneling within Google Analytics is a good start. The trouble with the default Magento one page checkout is that it only uses one page and AJAX to process through the checkout procedure. In order to optimise your sites […]

How to Set-up Magento Google Analytics

Posted on: Friday, April 8, 2011 by Dan Marsh

Google Analytics is a free Google service which allows administrators to monitor traffic, page use and sales conversions. Why bother setting up Google Analytics? Here’s why… 1) You can see which pages get most views on your site and the highest bounce rates, so you can work out which are in desperate need of a […]