Shiner were a traditional company that originally operated only B2B, one of the first UK companies to bring skateboards over from the US. Now the company distributes brands both B2B & D2C to markets and retailers across the continent.
Shiner Channel Growth Success: from B2B to B2C
The new direction was to start selling directly to the customer with the brands they represented, and a platform was needed that served multiple sites and brands selling in multiple regions and currencies. The only viable option was Magento Commerce.
