Shiner Channel Growth Success: from B2B to B2C
Shiner were a traditional company that operated only B2B, and were one of the first UK companies to bring skateboards over from the US. Today Shiner represent over 20 brands in the European market and distributes to those markets to retailers across the continent. The new direction was to start selling directly to the customer with the brands they represented, and a platform was needed that served multiple sites and brands selling in multiple regions and currencies. The only viable option was Magento Commerce.