A major shift is underway; Magento 2 is here, and with it comes significant new functionality including a full suite of native B2B features, performance and deployment enhancements, advanced reporting and more.

A shift from legacy systems and catalog-only sales to online platforms, and the fact 1/3 of clients already use Magento for B2B, are all driving forces behind Magento’s decision to focus on B2B online sales growth.
Because of these changing buyer attitudes, strong demand for Magento 2 is expected in the B2B industries, as merchants look to benefit from the host of new and leading B2B features made available in the new release.

Businesses using Magento B2B

We're working with some of the leading brands using Magento to power their B2B businesses
"Magento’s latest release, V2.2, is a cloud-based solution that includes an out-of-the-box B2B module that packages together the most important B2B features as a part of the core commerce platform"
Andy Hoar
Forrester analyst and author of the report.

For merchants

> Manage and sell to companies with multiple buyers in layered organisational structures with varying levels of authority.

> Organise buyers according to company structure and assign roles and permissions.

> Negotiate pricing a variety of different ways, offering optimal flexibility to ensure happy buyers.

> Drive recurring revenue with fast and convenient ordering.

> Create requisition lists with products that are frequently purchased.

> Define a minimum amount for quotes.

> Define expiration dates for each quote offered.

For buyers

> Quickly add products to the cart by entering SKUs or upload a list of SKUs.

> A full history of logged actions will offer full transparency.

> Make purchases on credit.

> Track their available credit.

> Easily manage the quoting process from initial request, through to order completion with an intuitive ‘Request a Quote’ interface and streamlined workflow.

> Ask for custom discounts on sets of products.

> Easily track order statuses.

Magento Named a B2B Leader in Forrester Wave Report

Magento has been named a leader in The Forrester Wave: B2B Commerce Suites For Midsize Organizations. The report cited the Magento platform as:

"Best fit for mid-sized B2B companies that want an open, feature-rich solution that can be extended easily and inexpensively."

Why is this important? Forrester is one of the most influential research and advisory firms in the world, with unique insights from annual surveys of more than 675,000 consumers and business leaders worldwide.

The evaluation criteria included market presence and multiple other components – Magento received the highest score possible in 14 sub-categories.

Go to Forrester.com to download the Forrester Wave tool
for more detailed product evaluations, feature comparisons, and customisable rankings.

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