Google has just brought out an amazing Chrome extension called “Page Analytics” which allows you to view Google Analytics data for the page you are currently on.

Once you have downloaded the extension you need to be logged into the relevant Google account to see the stats for a given site. To toggle the information on and off simply click on the Google Analytics logo in the top right of the browser, as shown below.


When you select the GA logo you are given an option of selecting where you would like the stats to appear in the browser – at the top or bottom, or none.



When page data appears you can see seven boxes of Google metrics: All sessions, Pageviews, Unique Pageviews, Avg time on page, Bounce Rate, and %Exit. The last box shows the Number of active visitors, in real time. The ability of seeing real time analytics for an individual page is an excellent testing tool to check that Google Analytics is installed on a particular page. On the page itself you can see In-page clicks showing where users clicked.


Comparison tool



Segmentation tool

The segmentation tool is extremely  helpful because it incorporates a date comparison tool, in addition to a segmentation tool. You can slice and dice your data with the following built-in segments:

  • All Sessions
  • Bounced Sessions, Converters
  • Direct Traffic
  • Made a Purchase
  • Mobile and Tablet Traffic
  • Mobile Traffic
  • Multi-session Users
  • New Users
  • Non-bounce Sessions
  • Non-Converters
  • Organic Traffic
  • Paid Traffic
  • Performed Site Search
  • Referral Traffic
  • Returning Users
  • Search Traffic
  • Sessions with Conversions
  • Sessions with Transactions
  • Single Session Users
  • Tablet and Desktop Traffic
  • Tablet Traffic

Beware! I noticed that mixed up among the built-in segments were custom segments belonging to other accounts that I had access to.