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	<title>&#187; Print &amp; e-Catalogues</title>
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		<title>Lidl Use Our Copywriting Services for Xmas Brochures</title>
		<link>http://www.thepixel.com/blog/2010/12/lidl-use-our-copywriting-services-for-xmas-brochures/</link>
		<comments>http://www.thepixel.com/blog/2010/12/lidl-use-our-copywriting-services-for-xmas-brochures/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 13:21:21 +0000</pubDate>
		<dc:creator>dan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Print & e-Catalogues]]></category>

		<guid isPermaLink="false">http://www.thepixel.com/blog/?p=1956</guid>
		<description><![CDATA[We’ve just completed a copywriting assignment for a series of Christmas brochures for the national supermarket chain, Lidl. Lidl’s aim was to create a series of three Christmas brochures that would fully demonstrated their unique and premium range of products and how best to use them, using recipes provided by celebrity chefs Nick Nairn and [...]]]></description>
			<content:encoded><![CDATA[<p>We’ve just completed a copywriting assignment for a series of Christmas brochures for the national supermarket chain, <a href="http://www.lidl.co.uk" target="_blank">Lidl</a>.</p>
<p>Lidl’s aim was to create a series of three Christmas brochures that would fully demonstrated their unique and premium range of products and how best to use them, using recipes provided by celebrity chefs <a href="http://www.nicknairn.tv/" target="_blank">Nick Nairn</a> and <a href="http://www.lesleywaters.com/" target="_blank">Lesley Waters</a>. We were enlisted to provide copywriting for all three brochures.<span id="more-1956"></span></p>
<p><strong>Magical Christmas Market</strong></p>
<p>The first brochure provided a look into some of the supermarket’s range of traditional Christmas market fare, featuring seasonal cakes, baked goods and deserts such as Panettone and Stollen.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.thepixel.com/wp-content/uploads/2010/12/LidlCat1-Front.jpg" alt="" width="199" height="282" /></p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.thepixel.com/wp-content/uploads/2010/12/LidlCat1-Page2-300x211.jpg" alt="" width="300" height="211" /></p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.thepixel.com/wp-content/uploads/2010/12/LidlCat1-Page3-300x212.jpg" alt="" width="300" height="212" /></p>
<p><strong>Luxury For All</strong></p>
<p>The second brochure focused on Lidl’s luxury for all range, designed to provide high quality, premium food for everyone. It featured a range of luxury seafood, game, poultry, fine wines and champagnes.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.thepixel.com/wp-content/uploads/2010/12/LidlCat2-Front.jpg" alt="" width="198" height="281" /></p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.thepixel.com/wp-content/uploads/2010/12/LidlCat2-Page2-300x211.jpg" alt="" width="300" height="211" /></p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.thepixel.com/wp-content/uploads/2010/12/LidlCat2-Page10-300x212.jpg" alt="" width="300" height="212" /></p>
<p>The third brochure is hot off the press and is due to be in supermarkets nationwide very soon. Keep an eye out for it. If you’d like anymore information on our <a href="http://www.thepixel.com/copywriting/">copywriting services</a>, please get in contact for free on 0800 043 1040.</p>
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		<title>Print Catalogues</title>
		<link>http://www.thepixel.com/blog/2009/10/print-catalogues/</link>
		<comments>http://www.thepixel.com/blog/2009/10/print-catalogues/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 09:52:57 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print & e-Catalogues]]></category>

		<guid isPermaLink="false">http://blog.thepixel.com/?p=959</guid>
		<description><![CDATA[This series of Play.com print catalogues were featured within national newspapers with circulations of over a million. Each design reflects the lead product or feature of each issue, drawing from real game footage and promotional imagery to create a polished, reader-engaging result.]]></description>
			<content:encoded><![CDATA[<p>This series of Play.com print catalogues were featured within national newspapers with circulations of over a million. Each design reflects the lead product or feature of each issue, drawing from real game footage and promotional imagery to create a polished, reader-engaging result.</p>
<p><a rel="shadowbox;height=750;width=1024" href="http://www.thepixel.com/blog/magazine/magazine_02.swf"><img class="alignnone size-full wp-image-577" title="eCatalogues Clothing" src="http://blog.thepixel.com/wp-content/uploads/2009/10/print-cat04.png" alt="Print Catalogue - Autumn 2008" width="120" height="172" /></a><a rel="shadowbox;height=750;width=1024" href="http://www.thepixel.com/blog/magazine/magazine_04.swf"><img class="alignnone size-full wp-image-577" title="eCatalogues Clothing" src="http://blog.thepixel.com/wp-content/uploads/2009/10/print-cat01.png" alt="Print Catalogue - Autumn 2008" width="120" height="172" /></a><a rel="shadowbox;height=750;width=1024" href="http://www.thepixel.com/blog/magazine/magazine_05.swf"><img class="alignnone size-full wp-image-577" title="eCatalogues Clothing" src="http://blog.thepixel.com/wp-content/uploads/2009/10/print-cat03.png" alt="Print Catalogue - Autumn 2008" width="120" height="172" /></a><a rel="shadowbox;height=750;width=1024" href="http://www.thepixel.com/blog/magazine/magazine_01.swf"><img class="alignnone size-full wp-image-577" title="eCatalogues Clothing" src="http://blog.thepixel.com/wp-content/uploads/2009/10/print-cat02.png" alt="Print Catalogue - Autumn 2008" width="120" height="172" /></a></p>
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		<title>e-Catalogues for Play.com</title>
		<link>http://www.thepixel.com/blog/2009/10/ecatalogues-for-play-com/</link>
		<comments>http://www.thepixel.com/blog/2009/10/ecatalogues-for-play-com/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 11:19:23 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print & e-Catalogues]]></category>

		<guid isPermaLink="false">http://blog.thepixel.com/?p=392</guid>
		<description><![CDATA[Our e-Catalogues for Play.com are digital Flash magazines that incorporate live price and stock updates with product imagery/descriptions, and magazine style editorials. The resulting catalogues provided an easily digestible mix of both entertainment and call-to-action purchasing to engage buyers and boost sales. Play.com sells a variety of electronic products as well as clothes and accessories, [...]]]></description>
			<content:encoded><![CDATA[<p>Our e-Catalogues for Play.com are digital Flash magazines that incorporate live price and stock updates with product imagery/descriptions, and magazine style editorials. The resulting catalogues provided an easily digestible mix of both entertainment and call-to-action purchasing to engage buyers and boost sales. </p>
<p><a style="clear:both; padding-right:8px"  rel="shadowbox;height=600;width=1024" href="http://media.play.com/ecat/bluray/index.html"><img class="alignnone size-full wp-image-573" title="eCatalogue Blu-Ray" src="http://blog.thepixel.com/wp-content/uploads/2009/10/bluray.jpg" alt="eCatalogue Blu-Ray" width="139" height="99" /></a><a style="padding-right:8px" rel="shadowbox;height=600;width=1024" href="http://media.play.com/ecat/clothing/index.html"><img class="alignnone size-full wp-image-577" title="eCatalogues Clothing" src="http://blog.thepixel.com/wp-content/uploads/2009/10/clothing.jpg" alt="eCatalogues Clothing" width="70" height="99" /></a><a style="clear:both; padding-right:8px"  rel="shadowbox;height=600;width=1024" href="http://media.play.com/ecat/sci-fi/index.html"><img class="alignnone size-full wp-image-587" title="sci-fi" src="http://blog.thepixel.com/wp-content/uploads/2009/10/sci-fi.jpg" alt="sci-fi" width="139" height="99" /></a><a style="clear:both; padding-right:8px"  rel="shadowbox;height=600;width=1024" href="http://media.play.com/ecat/games/index.html"><img class="alignnone size-full wp-image-588" title="gaming" src="http://blog.thepixel.com/wp-content/uploads/2009/10/gaming.jpg" alt="gaming" width="139" height="99" /></a></p>
<p>Play.com sells a variety of electronic products as well as clothes and accessories, and is the second biggest online retailer in the UK.</p>
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