Unlike most e-Cats out there (i.e. exact copies of traditional publications with no additional features), the Blu-Ray e-Cat provides the end user with a lasting memorable experience, entertainment and the ability to purchase items with one swift click.

The e-Cat has also been developed around a price and product feed system, so that when a product and its price is updated on the Play.com site, the e-Cat automatically updates itself within 10 minutes of the change. Another perk to this e-Cat is Play.com’s ability to easily track sales, whilst also tracking affiliate sites that push traffic from their own sites to Play.com, to generate revenue from commission based sales.

A magnifying device has been deployed that lets you zoom-in on products and words for a closer gander. Pages can be tagged with virtual bookmark type things for your future reference, and a one page overview featuring everything in the e-booklet lets you pick what most takes your fancy.

Videos have also been cunningly positioned to show tantalising tit-bits of films, to hook you and leave your pointer dangling over ‘Click here to buy’ expectantly.

This type of media keeps customers coming back for more gob-smacking entertainment, and of course, to buy things.

Play.com’s Blu-Ray eCatalogue

Have they analysed your website?

A trained and experienced SEO technician will need to analyse your website and its software to determine the onsite work needed to ensure all pages can be indexed and highly ranked by the search engines. They should provide exact details on the onsite work that they will be carrying out. DO NOT PAY FOR THIS! It is essential work they must undertake to provide an accurate quote.

Have they analysed the linking strategies of your high ranking competition?

A quality SEO company will look at your competitors and identify the quality, number, and source of their inbound links. From this they can see how many links and of what quality you need to rank above these competitors.

Are they providing quality links pointing back at your website?

If an SEO company says they will build you a PR3 link then your link needs to be placed on a link page that has a PR of 3. These have to be built individually and take approximately 1 hour per link. Buying a high number of packaged links (say 500 PR4 links for £500) will mean that that the home page of the linking partner will be PR4 but the page your link is sat on will be PR0, 1 at best. This is known as ‘low end’ SEO which was a well-used technique several years ago – search engine ranking criteria has developed and advanced over this time and so have the SEO techniques. YOU CAN GET THESE TYPE OF LINKS YOURSELF VERY EASILY BY SUBMITTING A SIMPLE ARTICLE ABOUT YOUR BUSINESS TO FREE ARTICLE SITES AND FROM DIRECTORY SITES – this takes a couple of hours at most and will save you hundreds of pounds.

Can you really see a return on your investment?

Think about it. Companies achieving Top 10 rankings in Google for highly searched keywords are generating high numbers of targeted traffic to their website. They invest money in SEO because the ROI is high. The truth is you need to invest time, effort and expertise to really reap the rewards of high rankings. An investment of a couple of hundred pounds plus £50 per month is not going to get you competing with those websites generating thousands of unique visitors a day through search engines. THERE IS NO POINT BEING NO.1 IN DOZENS OF SEARCH ENGINES FOR KEYWORDS THAT NO ONE IS SEARCHING FOR.

Finally…… there is no quick, cheap and easy solution to gaining high rankings in Google for highly sought, competitive search terms. But once there, you will find a return on your investment many times over. Just make sure you have the right SEO company working for you – if they answer the above questions correctly then chances are they will deliver what they promise.

Suddenly, even if you’re a total web novice or a gigantic net know-all, our Magento service casts a spell over the gracious shopping application Magento to turn it into anything you desire.

We do it all! We design the pages, host the site, and even write the words, and then, spread the word around the great world web using clever SEO sorcery. So not only will you have a wondrous site with majestic imagery, able to conjure-up money via a secure payment system, but people will also find your site and buy things from you! Shhh…now then, please!

You lucky minions can even choose how many pennies you wish to part with, from packages such as the novice ‘Starter’ to the awe-inspiring ‘Supreme’. Please use such powers wisely…click here for more.

Recently launched is a new ecommerce website for client Fun4Kids using the splendid Magento platform. Fun4Kids is fantastical children’s outdoor toy arena, filled to the brim with exciting goodies and playthings that were previously thought only to exist in the very depths of a child’s imagination.

Our client has strategically selected Paypal for processing payments, a wise move that allows shoppers to checkout using the Paypal Express feature or via the traditional method.

Working closely with the kindly folk at Paypal, we secured a perfect 10 for our, some may tell, near majestic implementation of their flourishing payment system. I shan’t be coy, it’s a first for the UK.