Amazon Prime Day: Do Discount Days Work?

Posted on: Friday, August 7, 2015 by Stephen Leyton

In the wake of Amazon Prime Day, we thought we’d ask ‘what’s the point?’ and what is there to gain for online retailers. We know that as a retailer you need to take a hit in order to discount, the question that remains is how much of a hit and what are you left with […]

The task at hand Our client, The Consortium (providing educational supplies to schools across the UK) requested the build of a tool that would allow its customers to easily configure and purchase Exercise Books – a process that was previously long-winded and option heavy. Users of The Consortium website were slightly different to a standard […]

Simple Social Media Hashtag Guide

Posted on: Tuesday, June 30, 2015 by Dan Marsh

In 2007, the hashtag was invented by Chris Messina on the Twitter platform, as a way of categorising tweets, making related subject matter easier to find. They’re a great way of joining a conversation about #SocialMedia, #Ecommerce or #Anything. By clicking on the hastag you will see all other posts that use that tag; it’s […]

Top Tips for Product Pages

Posted on: Thursday, June 4, 2015 by Clare Hamilton

Clients often place a lot of emphasis on their website’s homepage – it’s the gateway to their site and the all important first impression. After the homepage, the next vital page to get right is the Product Page. This page carries a lot of weight; it is where you need to convert a visitor into […]

How to create a filtered view in Google Analytics

Posted on: Thursday, May 28, 2015 by Miles Woolgar

Why create a filtered view in Google Analytics? For many setting up Google Analytics only involves creating an account and then waiting for the stats to start coming in. However, if you are going to analyse data you should start off with clean data. When you setup Google Analytics you need to create additional filtered […]

How To Upload Bing Ads Cost Data Into Google Analytics

Posted on: Friday, May 8, 2015 by Miles Woolgar

Many Bing advertisers in the UK are guilty of setting up their campaigns and then neglecting them. Part of the problem is that many of us use Google Analytics, which can be easily setup to automatically import cost data from AdWords. You can manually tag your Bing campaigns so that you see conversions and revenue […]

Magento Shoplift Bug: Have You Been Affected?

Posted on: Thursday, April 30, 2015 by Dan Marsh

A recent Magento vulnerability known as Magento Shoplift, first reported to Magento in late January, allows attackers to obtain control over a store and its data using RCE (Remote Code Execution). Shoplift affects both Magento Enterprise Edition and Magento Community Edition. A security patch (SUPEE-5344) was released in February. If you’re unsure as to whether […]

Case Study: ‘Find a Stockist’ Custom Magento Module for Calor Gas

Posted on: Monday, April 13, 2015 by Rob Kantor

The task at hand Our client Calor Gas approached us with a request to build a ‘Find a Stockist’ facility using a custom Magento module that allows users to find fulfilment agents (Calor’s terminology for stockists) within their proximity. Calor Gas requested that the feature list the 10 nearest stockists. The ability to easily manage […]

Top Tips for m-Commerce

Posted on: Thursday, April 9, 2015 by Clare Hamilton

There is no denying that mobile is making big waves in the world of retail, with more and more customers browsing and purchasing from their mobile devices. We have seen a significant boom in both ‘research to purchase’ and order-completion behaviour. 37% of online sales are now made on a mobile device (according to the […]

Google Analytics Cohort Analysis for PPC: Tutorial

Posted on: Tuesday, March 24, 2015 by Miles Woolgar

If you use Google Analytics you may have noticed a new report called Cohort Analysis. This report helps you segment your data based on a date. Rather than looking at the individual user, Cohort Analysis looks at the patterns of groups of users that share common characteristics, attributes or experience. How to use the Cohort […]