How to create a filtered view in Google Analytics

Posted on: Thursday, May 28, 2015 by Miles Woolgar

Why create a filtered view in Google Analytics? For many setting up Google Analytics only involves creating an account and then waiting for the stats to start coming in. However, if you are going to analyse data you should start off with clean data. When you setup Google Analytics you need to create additional filtered […]

How To Upload Bing Ads Cost Data Into Google Analytics

Posted on: Friday, May 8, 2015 by Miles Woolgar

Many Bing advertisers in the UK are guilty of setting up their campaigns and then neglecting them. Part of the problem is that many of us use Google Analytics, which can be easily setup to automatically import cost data from AdWords. You can manually tag your Bing campaigns so that you see conversions and revenue […]

Magento Shoplift Bug: Have You Been Affected?

Posted on: Thursday, April 30, 2015 by Dan Marsh

A recent Magento vulnerability known as Magento Shoplift, first reported to Magento in late January, allows attackers to obtain control over a store and its data using RCE (Remote Code Execution). Shoplift affects both Magento Enterprise Edition and Magento Community Edition. A security patch (SUPEE-5344) was released in February. If you’re unsure as to whether […]

Case Study: ‘Find a Stockist’ Custom Magento Module for Calor Gas

Posted on: Monday, April 13, 2015 by Rob Kantor

The task at hand Our client Calor Gas approached us with a request to build a ‘Find a Stockist’ facility using a custom Magento module that allows users to find fulfilment agents (Calor’s terminology for stockists) within their proximity. Calor Gas requested that the feature list the 10 nearest stockists. The ability to easily manage […]

Top Tips for m-Commerce

Posted on: Thursday, April 9, 2015 by Clare Hamilton

There is no denying that mobile is making big waves in the world of retail, with more and more customers browsing and purchasing from their mobile devices. We have seen a significant boom in both ‘research to purchase’ and order-completion behaviour. 37% of online sales are now made on a mobile device (according to the […]

Google Analytics Cohort Analysis for PPC: Tutorial

Posted on: Tuesday, March 24, 2015 by Miles Woolgar

If you use Google Analytics you may have noticed a new report called Cohort Analysis. This report helps you segment your data based on a date. Rather than looking at the individual user, Cohort Analysis looks at the patterns of groups of users that share common characteristics, attributes or experience. How to use the Cohort […]

“I Need Great Content!”…But Why?

Posted on: Tuesday, March 10, 2015 by Dan Marsh

We’ve all heard that we need to produce great content; it’s the best way of driving traffic to your website and of improving search rankings. ‘Content is king’. Why? Google’s job is really quite simple: find the very best websites for its users. What makes a good website: its content. If you spend your time […]

Viewability Insights For PPC Display Ads

Posted on: Friday, January 16, 2015 by Miles Woolgar

Google recently carried out a review of its display network (Source: Google). What they found was that just because you create a nice display advert, it doesn’t mean your ad will be seen. What is viewability? The viewability rate is the percentage of ads determined viewable out of the total number of ads measured. According […]

Selecting the Correct Social Media for Business

Posted on: Wednesday, January 7, 2015 by Dan Marsh

Social Media is hardly new (Facebook was launched over a decade ago believe it or not…) but no one predicted back then its impact on the world of business, and the subsequent social platforms that would follow. As those social platforms have increased, as has the diversity and complication of the marketing teams’ task: to […]

Understanding Bounce Rates

Posted on: Thursday, August 14, 2014 by Miles Woolgar

What is a bounce rate? Bounce rate is an amazing metric because it’s easy to understand and gives you a very quick method of identifying landing pages with issues. Generally speaking a bounce rate of about 30% is considered good where as a score of 50%+ is considered negative and possibly points towards landing page […]