Young man looking at smartphone screen with digital interface showing 67% uplift in conversion and white t-shirt shopping option.Man holding smartphone with an overlay showing a white t-shirt and text +67% uplift in conversion labeled Optimisation B.
ADOBE PARTNERSHIP

Adobe Target Personalisation Services

Turn insight into action with Adobe Target. We deliver personalisation and experimentation strategies that improve conversion and customer experience.

OVERVIEW

Drive Personalisation & Optimisation with Confidence

In a digital-first world, customers expect tailored experiences across every touchpoint. Adobe Target makes this possible—offering powerful tools for testing, personalisation, and optimisation at scale. At The Pixel, we use Target to deliver data-driven, AI-enhanced experiences that boost engagement and conversion. With built-in intelligence from Adobe Sensei and seamless integration across channels, Adobe Target helps turn every interaction into a measurable opportunity for growth.

adobe target

Why Adobe Target?

Not sure when to use Adobe Target? These are the most impactful scenarios where Target helps you test smarter, personalise faster, and convert better.

Optimisation with Confidence

Adobe Target supports robust statistical testing with 95% confidence intervals, enabling reliable A/B and multivariate experiments that drive actionable insights.

Proven Business Impact

According to a Forrester study, 68% of companies using personalisation tools exceeded their revenue targets, while 67% surpassed goals in both conversions and customer experience.

Hyper-Personalisation at Scale

Nearly two-thirds of organisations implementing hyper-personalisation saw stronger results across customer lifetime value, marketing ROI, and retention.

Trusted Market Leader

Adobe Target is consistently named a Leader in Gartner and Forrester reports, praised for its innovation, scalability, and ability to deliver measurable personalisation outcomes.

adobe target

Key Benefits & Use Cases

Adobe Commerce offers a comprehensive toolkit that scales with your business:

Data-Driven Testing

Launch statistically sound A/B and multivariate tests to evaluate content and design performance.

AI-Powered Personalisation

Adobe Sensei dynamically serves the most relevant content to every visitor in real time.

Faster Optimisation Cycles

Automatically detect and scale winning variations across segments and channels.

Omnichannel Reach

Deliver consistent personalisation across websites, mobile apps, email, and more.

Seamless Integration

Natively connects with Adobe Analytics, Real-Time CDP, and the full Experience Cloud stack.

Built for Scale

Designed for high-traffic, high-frequency testing without compromising performance or speed.

Validate Design & UX Decisions

Replace guesswork with hard data to support digital design changes and user experience improvements.

Respond to Behaviour in Real Time

Adapt experiences instantly based on user signals, preferences, and historical behaviour.

Improve Conversion Funnels

Optimise navigation, forms, and CTAs to increase drop-off recovery and goal completion.

Smartphone screen displaying Poundland Perks rewards app showing points earned, points needed for next voucher, and option to turn points into vouchers.Smartphone screen displaying Poundland Perks rewards app showing points earned, points needed for next voucher, and option to turn points into vouchers.
adobe target

How The Pixel Uses Adobe Target

At The Pixel, Adobe Target is foundational to how we create intelligent, high-performing digital experiences. We run continuous A/B and multivariate tests across key touchpoints—from landing pages to checkouts—while using Adobe Sensei to personalise at scale. With integrated analytics, we turn data into action quickly, driving measurable lifts in engagement and revenue for our clients.

ADOBE GOLD PARTNER

Enterprise Adobe Expertise Across the Full DX Platform

We design, implement and optimise Adobe powered digital platforms that drive growth, improve customer experience and unlock the full value of your technology investment.

  • End to end Adobe Commerce and DX implementations
  • Deep expertise across data, content and personalisation
  • Proven delivery for enterprise and high growth brands
Commerce & Transactional Experience
Scalable ecommerce platforms, performance optimisation and enterprise commerce architecture.
Content & Experience Management
High performance content delivery, headless architecture and experience management at scale.
Personalisation & Journey Orchestration
AI driven personalisation, testing and cross channel journey orchestration.
Workflow, Productivity & AI
Workflow management, content operations and AI powered content generation.
EXPLORE

Our Work & Insights