Insight

Analytics

We are experts at drawing on multiple data points using the latest technology solutions to analyse and drive insight and continual improvements in Digital Commerce.

Insight
Some of our clients
MULTI-LAYERED INSIGHT

Powerful connected analytics

As the world becomes more interconnected, understanding your customers has become more important than ever. The power of analytics unearths the possibility to truly capitalise on these opportunities.

Our skills and expertise unlock the potential to track analytics anywhere in the customer journey, regardless of changing market forces, enabling  you to reach success and achieve your company’s objectives.

Ensuring accurate visibility on critical Commerce reporting is crucial to being able to interpret your data. The Pixel will help you to not just ask the right questions, but to also act on the answers.

Implementation based on data-driven decisions propels  customer experience ultimately improving your brand and your sales.

Powerful connected analytics
delivering for success

We unlock potential by tracking analytics anywhere in the customer journey using the insight for commercial success.

Customer Journey Analytics

We map and analyse every touchpoint of your customer journey to identify pain points and optimise experiences. Enhance engagement and conversions with data-driven recommendations, ensuring a seamless, personalised customer experience across all interactions.

Predictive Analytics

Utilise advanced machine learning models to predict customer behaviours and market trends. Enhance your decision-making with accurate forecasting and scenario planning, enabling you to stay ahead of industry shifts.

Data Visualisation Services

Transform complex data into clear, interactive visual reports and dashboards. Empower your team to make informed decisions and track performance effectively with our insightful data visualisation solutions.

Conversion Rate Optimisation (CRO) Analytics

Conduct in-depth analysis of your conversion funnels to identify improvement opportunities. Utilise A/B and multivariate testing to optimise strategies, enhancing your conversion rates and boosting revenue.

Content Performance Analysis

Monitor and evaluate the effectiveness of your content across all channels. Gain insights into what drives engagement and conversions, and receive data-driven recommendations to refine and improve your content strategies.

Customer Sentiment Analysis

Use natural language processing to analyse customer feedback and reviews. Gain insights into customer satisfaction and pinpoint areas for improvement to enhance your overall customer experience and loyalty.

Advanced Personalisation Analytics

Utilise customer data to deliver real-time, personalised experiences. Analyse user segments to tailor your marketing messages and product recommendations, boosting engagement and sales.

Competitive Analysis and Benchmarking

Perform comparative analysis against industry competitors to identify strengths and weaknesses. Receive strategic recommendations to outperform competitors and seize market opportunities.

Lifecycle and Retention Analytics

Analyse customer lifecycle stages to understand retention and churn. Develop targeted strategies to reduce churn, increase lifetime value, and continuously optimise your retention initiatives.

Creating Personalisation for Farrow & Ball a British icon
Creating Personalisation for Farrow & Ball a British icon

From Paralysis to Personalisation in 6 Months

Farrow & Ball has been based in Dorset, England, since 1946. To this day, the brand remains dedicated to handcrafting richly pigmented paints and unique wallpapers using only the finest ingredients. The result is a directional palette of paint colours with an extraordinary response to light and artisanal wallpapers with a tactile finish, achieved by printing paint on paper. Together, they transform homes of all kinds, inside and out, all over the world.

+40%

Time on site

-11%

Bounce Rate

+71%

Add to Basket

delivering consistent high service

What our clients say about us...

The Pixel provide excellent service, right through from advising on strategy, collaborative analysis, agile delivery, consistent implementation and diligent post-implementation support.

Matthew Lyon

ScrewFix

They are an amazing group of down to earth digital commerce experts always ready to go above and beyond to support our business strategy.

Ben Benichou

Bulk

They really embody a number of agile principles, including putting the customer first, welcoming changing requirements, attention to technical excellence and good designs, and delivering working software frequently.

Matthew Lyon

ScrewFix
Keeping ahead

Insights & News

There's always lots going on at The Pixel.  Have a scroll around a find about our news and insight.

The Pixel Wins Prestigious Adobe Accolade

The Pixel Named 2024 Adobe Digital Experience Emerging Partner of the Year.

The Pixel shortlisted for six awards at eCommerce Awards

Read all about our award nominations.

Announcing the Launch of Adobe Experience Platform AI Assistant

Exciting new developments in transformational AI tool.