CONTENT, COMMERCE & CUSTOMER JOURNEYS
Digital Experience in B2B
Create frictionless, data-driven B2B commerce experiences that enhance engagement, streamline purchasing, and drive business growth.
Create frictionless, data-driven B2B commerce experiences that enhance engagement, streamline purchasing, and drive business growth.
CONTENT, COMMERCE & CUSTOMER JOURNEYS
Digital Experience in B2BB2B buyers now expect the same level of convenience and personalisation as B2C consumers, yet many organisations struggle with fragmented experiences, complex purchase journeys, and outdated digital platforms. The shift to self-service, personalised recommendations, and omnichannel engagement is now critical for growth. More than 70% of B2B buyers prefer remote or digital self-service interactions (McKinsey).
By 2025, 80% of B2B sales interactions will be digital-first
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The Pixel helps B2B organisations reimagine their digital experiences with frictionless, data-driven, and personalised commerce journeys. By leveraging the Adobe DX suite, we unify content, commerce, and customer data to deliver a B2C-level digital experience while accommodating the complexities of B2B transactions, such as bulk ordering, contract pricing, and account-based experiences.
We analyse B2B customer journeys, diagnose friction points, and provide technology advisory to align commerce solutions with evolving business needs.
We optimise UX and UI for self-service portals, structure content for B2B buying journeys, and orchestrate omnichannel engagement strategies.
Our expertise in Adobe Commerce and AEM enables the development of scalable, content-driven B2B commerce platforms. Seamless integration with ERP, PIM, CRM, and MarTech stacks ensures unified data flow.
We create 360° customer views for personalisation, track user behaviour with Adobe Customer Journey Analytics, and implement AI-driven merchandising insights for smarter recommendations.
We refine customer journeys, enhance search functionality with AI, and implement loyalty strategies to drive repeat business and retention.
We provide continuous platform enhancements, security and compliance updates, and enablement programs to help internal teams maximise their digital investments.
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At The Pixel, we firmly believe in the power of collaboration. We don't just work for our clients, we work with them as a part of their team. This one-team approach allows us to truly understand your business and its unique needs, so that we can provide smart and connected solutions.
