PowerXL, a kitchen appliance leader under Spectrum Brands, partnered with The Pixel to launch a direct-to-consumer platform in the UK—kickstarting its global digital expansion. The result: a bold, scalable Adobe Commerce site that brings the brand’s identity and products to life online.
PowerXL’s fragmented online presence couldn’t support modern e-commerce needs. Key challenges included:
Spectrum needed a solution that could launch quickly and scale globally.
Discovery & Strategy
We ran UX and MVP workshops with UK and US teams to define user journeys and prioritise critical features.
Platform Adaptation
The Remington infrastructure was rebranded and restructured to meet PowerXL’s needs, enabling rapid development with targeted enhancements.
Conversion-Focused Features
The MVP included:
Scalable architecture built to support future international markets
We adapted Spectrum’s proven Remington site infrastructure to accelerate delivery while preserving flexibility for future growth. This approach enabled consistency across brands and markets while allowing tailored design and functionality for PowerXL.
PowerXL now has a digital foundation built for scale, clarity, and long-term global success.