Smartphone screen displaying a PowerXL product webpage featuring the StirMax cooking appliance with vegetables inside and kitchen ingredients nearby.

Smartphone screen displaying PowerXL StirMax cooking appliance with vegetables inside, on a blue background.

Launching a Global eCommerce Platform

Launching a Global E-commerce Platform for a Bold Kitchen Brand

PowerXL, a kitchen appliance leader under Spectrum Brands, partnered with The Pixel to launch a direct-to-consumer platform in the UK—kickstarting its global digital expansion. The result: a bold, scalable Adobe Commerce site that brings the brand’s identity and products to life online.

Mobile phone screen showing an online store listing for the PowerXL StirMax multi-cooker priced at £99.99 with an 'Add to Basket' button.

PowerXL stainless steel multi-functional air fryer with digital timer and temperature display on blue background.

Vegetable skewers with mushrooms, tomato, onion, bell pepper, lemon, and zucchini on a grill.

Close-up of grilled corn cobs with charred kernels on a metal grill.

Mobile phone screen showing PowerXL checkout page with one SensiMax Blender in the basket priced at £129.99 and free shipping if spending £30 or more.

Two smartphones display a product page for a PowerXL cooking pot, showing features and specifications including 360° automatic paddle, smart presets, non-stick ceramic coating, model MC107D-6GPTV-UK, 1000W power, 7-liter capacity, and included ladle and steamer basket, priced at £99.99.

challenge

Building a Global Blueprint, Starting with the UK

PowerXL’s fragmented online presence couldn’t support modern e-commerce needs. Key challenges included:

Creating a scalable, international-ready platform
Translating the updated brand identity into a digital experience
Integrating with UK-specific operational systems
Delivering strong performance across mobile, SEO, and accessibility

Spectrum needed a solution that could launch quickly and scale globally.

APPROACH

Fast to Market, Built for the Future

Discovery & Strategy
We ran UX and MVP workshops with UK and US teams to define user journeys and prioritise critical features.

Platform Adaptation
The Remington infrastructure was rebranded and restructured to meet PowerXL’s needs, enabling rapid development with targeted enhancements.

Conversion-Focused Features
The MVP included:

Integrations with Linnworks (order management) and Adyen (payments)
SEO-ready, mobile-optimised architecture
Quick view, product comparison, and promotional tools
A content hub designed to support engagement and product discovery

Scalable architecture built to support future international markets

Three mobile screens showing online shopping for PowerXL Vortex Pro Air Fryer: product details with add to basket button, item added confirmation with secure checkout option, and checkout summary with order total.

Three smartphone screens showing the online purchase process for a PowerXL Vortex Pro Air Fryer 4L, including product details, added to basket confirmation, and checkout summary.

Two smartphones displaying the PowerXL StirMax multi-cooker product page and promotion.

SOLUTION

A Scalable, Brand-Forward Platform

We adapted Spectrum’s proven Remington site infrastructure to accelerate delivery while preserving flexibility for future growth. This approach enabled consistency across brands and markets while allowing tailored design and functionality for PowerXL.

results