Launching a Global eCommerce Platform

TransformationReplatformCommerce
Launching a Global E-commerce Platform for a Bold Kitchen Brand

PowerXL, a kitchen appliance leader under Spectrum Brands, partnered with The Pixel to launch a direct-to-consumer platform in the UK—kickstarting its global digital expansion. The result: a bold, scalable Adobe Commerce site that brings the brand’s identity and products to life online.

challenge

Building a Global Blueprint, Starting with the UK

PowerXL’s fragmented online presence couldn’t support modern e-commerce needs. Key challenges included:

  • Creating a scalable, international-ready platform
  • Translating the updated brand identity into a digital experience
  • Integrating with UK-specific operational systems
  • Delivering strong performance across mobile, SEO, and accessibility

Spectrum needed a solution that could launch quickly and scale globally.

APPROACH

Fast to Market, Built for the Future

Discovery & Strategy
We ran UX and MVP workshops with UK and US teams to define user journeys and prioritise critical features.

Platform Adaptation
The Remington infrastructure was rebranded and restructured to meet PowerXL’s needs, enabling rapid development with targeted enhancements.

Conversion-Focused Features
 The MVP included:

  • Integrations with Linnworks (order management) and Adyen (payments)
  • SEO-ready, mobile-optimised architecture
  • Quick view, product comparison, and promotional tools
  • A content hub designed to support engagement and product discovery

Scalable architecture built to support future international markets

SOLUTION

A Scalable, Brand-Forward Platform

We adapted Spectrum’s proven Remington site infrastructure to accelerate delivery while preserving flexibility for future growth. This approach enabled consistency across brands and markets while allowing tailored design and functionality for PowerXL.

results

A Foundation for Global D2C Growth

  • A fully functional direct-to-consumer site for the UK
  • A flexible platform ready for international expansion
  • A bold, brand-led experience that connects with modern consumers

PowerXL now has a digital foundation built for scale, clarity, and long-term global success.