Transforming eCommerce with Personalisation

PersonalisationUXStrategy
Elevating the Customer Journey Through Adobe Commerce & Personalisation

The Pixel partnered with Farrow & Ball to reinvent their eCommerce journey, using Adobe Commerce and Adobe Target to deliver a seamless, tailored, and inspiring shopping experience driven by data and customer behaviour.

+40%
Time On Site
+71%
Add To Basket
-11%
Bounce Rate
the challenge

A Rigid, Outdated Platform Holding Back an innovative brand

Farrow & Ball’s previous platform created barriers:

  • No personalisation or tailored content
  • Rigid templates requiring developer support
  • Slow rollout of new features and promotions
  • Limited creative control for brand storytelling
  • Personalised journeys for key segments like DIYers, aspirational shoppers, and trade professionals
  • Visitor targeting using profiles, browsing behavior, and social signals
  • B2B-specific experiences with custom pricing and checkout

They needed a scalable, flexible solution to personalise experiences and speed up delivery.

APPROACH

A Smart, Seamless Experience

Platform & Checkout Overhaul
Migrated to Adobe Commerce for better agility and UX, with an optimised checkout flow for both samples and full-size products.

AI & Personalisation
Used Adobe Target to deliver tailored imagery, dynamic product suggestions, and real-time room-based recommendations.

Engagement & Content
Integrated user-generated content from Instagram, smart paint suggestions, and personalised emails powered by Mapp.

Tools for Confidence
Built a standalone paint calculator to help users estimate quantities, supporting a smooth transition from inspiration to purchase.

SOLUTION

A Dynamic & Data-Driven eCommerce Platform

By implementing the Adobe DX Suite, we enabled:

  • Personalised journeys for key segments like DIYers, aspirational shoppers, and trade professionals
  • Visitor targeting using profiles, browsing behaviour, and social signals
  • B2B-specific experiences with custom pricing and checkout
Adobe CommerceAdobe Target