Growth

Optimisation

The pixel has a far reaching team of experts in optimising experiences for individual users who use the best in class Adobe products and tried and tested processes that give commercial gains.

Growth
Some of our clients
TAILORING CONTENT AND EXPERIENCES

Creating engagement for each user

You know that driving traffic to your website is just the first step towards success.

The real challenge lies in converting those visitors into paying customers.  This is where Conversion Rate Optimisation (CRO) comes in. By  optimising your website's user experience and funnel, you can increase  the likelihood of visitors taking the desired action - whether it's  making a purchase, subscribing to a newsletter or filling out a form. We tailor content and experiences to individual users based on their preferences and behaviors using advanced targeting  capabilities in tools such as Adobe Target.

This allows us to deliver  personalised content that is relevant and engaging for each individual  user.

Creating engagement for each user
delivering for success

We use advanced tools to tailor content and experiences to individual users based on their preferences and behaviors.

Conversion Rate Optimisation (CRO) Audits

We conduct comprehensive audits to identify barriers to conversion. By implementing data-driven strategies and A/B testing, we enhance user journeys and increase conversion rates, turning more visitors into paying customers.

Personalisation and Dynamic Content

We implement advanced personalisation strategies using real-time data to deliver tailored content and offers. By enhancing user engagement, we drive higher conversion rates by presenting relevant information at the right time.

User Research

We gather insights about your target audience through various research methods such as surveys, interviews, and usability testing. This helps us understand user needs and behaviors to inform our optimisation strategies.

Ideation & Retrospective

We facilitate ideation sessions with key stakeholders to generate new ideas for optimisation strategies based on our findings from analytics review, user research, and website analysis. We also conduct retrospectives after experiments to reflect on what worked well and what could be improved.

Website Analysis

We conduct a thorough analysis of your website's design, content, and functionality to identify areas of improvement. This includes reviewing navigation, page speed, mobile responsiveness, and more.

User Experience (UX) Enhancements

We improve website usability with targeted UX enhancements. Through user testing and heat mapping, we identify and address pain points, ensuring a seamless and engaging user experience that drives satisfaction and loyalty.

Landing Page Optimisation

We design and optimise landing pages to maximise conversions. Focusing on compelling calls to action, streamlined navigation, and persuasive content, we drive more sales and lead generation from landing pages.

Site Performance Optimisation

We enhance site speed and performance through technical optimisations. By improving load times and overall site responsiveness, we ensure a smooth experience for users and reduce bounce rates.

Data-Driven Growth Strategies

We develop and implement growth strategies based on detailed data analysis. Identifying key performance indicators, we leverage insights to drive revenue growth and improve overall business performance.

SEO and Content Optimisation

We enhance search engine rankings and organic traffic with targeted SEO strategies. By optimising on-site content, metadata, and keyword usage, we improve visibility and attract more qualified visitors.

Mobile Optimisation

We ensure your commerce site is fully optimised for mobile users. By improving mobile navigation, load times, and user interface, we provide an exceptional mobile shopping experience, driving engagement and conversions.

Customer Journey Mapping and Optimisation

We map and optimise the entire customer journey from initial contact to post-purchase. By identifying and enhancing critical touchpoints, we improve customer satisfaction, retention, and lifetime value, ensuring a cohesive and effective experience.

Creating Personalisation for Farrow & Ball a British icon
Creating Personalisation for Farrow & Ball a British icon

From Paralysis to Personalisation in 6 Months

Farrow & Ball has been based in Dorset, England, since 1946. To this day, the brand remains dedicated to handcrafting richly pigmented paints and unique wallpapers using only the finest ingredients. The result is a directional palette of paint colours with an extraordinary response to light and artisanal wallpapers with a tactile finish, achieved by printing paint on paper. Together, they transform homes of all kinds, inside and out, all over the world.

+40%

Time on site

-11%

Bounce Rate

+71%

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delivering consistent high service

What our clients say about us...

The Pixel are an agency you can rely on. Not only do they communicate and deliver exactly what they say they will, they look to the future and bring to us the things we need to be thinking about and planning for.

Tracey Drain

Spectrum Brands

They are an amazing group of down to earth digital commerce experts always ready to go above and beyond to support our business strategy.

Ben Benichou

Bulk

Thank you for being an exceptional partner on this incredible journey. Your unwavering commitment and support have been instrumental in our success.

Mel Unsworth

End Clothing
Keeping ahead

Insights & News

There's always lots going on at The Pixel.  Have a scroll around a find about our news and insight.

The Pixel Wins Prestigious Adobe Accolade

The Pixel Named 2024 Adobe Digital Experience Emerging Partner of the Year.

Digital Commerce Expo Review - Understanding Customer Research

The Importance of listening to your customers

The Pixel shortlisted for two Drum Awards

Digital Experience UX/CX and Digital Experience: Retail