The pixel has a far reaching team of experts in optimising experiences for individual users who use the best in class Adobe products and tried and tested processes that give commercial gains.
You know that driving traffic to your website is just the first step towards success.
The real challenge lies in converting those visitors into paying customers. This is where Conversion Rate Optimisation (CRO) comes in. By optimising your website's user experience and funnel, you can increase the likelihood of visitors taking the desired action - whether it's making a purchase, subscribing to a newsletter or filling out a form. We tailor content and experiences to individual users based on their preferences and behaviors using advanced targeting capabilities in tools such as Adobe Target.
This allows us to deliver personalised content that is relevant and engaging for each individual user.
We offer multiple services to ensure the best possible strategic advice and planning for commercial success.
We conduct a comprehensive review of your website's analytics to identify areas of improvement and opportunities for optimisation. This includes analysing user behavior, traffic sources, conversion rates, and more.
We tailor content and experiences to individual users based on their preferences and behaviors using advanced targeting capabilities in tools such as Adobe Target. This allows us to deliver personalised content that is relevant and engaging for each individual user.
We gather insights about your target audience through various research methods such as surveys, interviews, and usability testing. This helps us understand user needs and behaviors to inform our optimisation strategies.
We facilitate ideation sessions with key stakeholders to generate new ideas for optimisation strategies based on our findings from analytics review, user research, and website analysis. We also conduct retrospectives after experiments to reflect on what worked well and what could be improved.
We conduct a thorough analysis of your website's design, content, and functionality to identify areas of improvement. This includes reviewing navigation, page speed, mobile responsiveness, and more.