Bringing Colour to Commerce

Transforming a Sample-Only Site into a Modern, Scalable E-commerce Experience

Crown Paints, a heritage UK brand with over 200 years of history, partnered with The Pixel to evolve from a sample-only website into a fully functional e-commerce platform. Built on Adobe Commerce, the new site supports full product sales and delivers a seamless digital experience from inspiration to checkout.

challenge

Evolving from Sample Requests to Full Digital Commerce

Crown’s legacy website couldn’t support modern commerce:

Sample-only functionality prevented direct online sales
Customer journeys were disconnected, forcing offline purchases
Outdated infrastructure lacked flexibility and scalability
Customers expected intuitive, personalised digital experiences

The goal: build a modern platform that reflects Crown’s quality and meets today’s digital expectations.

APPROACH

Built for Scale, Tailored for the Customer

Discovery & Scoping
We collaborated with Crown to define requirements, map journeys, and align on technical needs.

Build & Integration
Adobe Commerce was used to create a scalable, SAP-integrated platform supporting both discovery and fast purchasing.

Customer Journey Design
We crafted two intuitive paths—colour-led and application-led—based on how customers shop.

Collaborative Execution
Despite complex requirements, we maintained design integrity with minimal workarounds, including enhancements for UK and Ireland deliveries.