Bringing Colour to Commerce

TransformationCommerceStrategy
Transforming a Sample-Only Site into a Modern, Scalable E-commerce Experience

Crown Paints, a heritage UK brand with over 200 years of history, partnered with The Pixel to evolve from a sample-only website into a fully functional e-commerce platform. Built on Adobe Commerce, the new site supports full product sales and delivers a seamless digital experience from inspiration to checkout.

challenge

Evolving from Sample Requests to Full Digital Commerce

Crown’s legacy website couldn’t support modern commerce:

  • Sample-only functionality prevented direct online sales
  • Customer journeys were disconnected, forcing offline purchases
  • Outdated infrastructure lacked flexibility and scalability
  • Customers expected intuitive, personalised digital experiences

The goal: build a modern platform that reflects Crown’s quality and meets today’s digital expectations.

APPROACH

Built for Scale, Tailored for the Customer

Discovery & Scoping
We collaborated with Crown to define requirements, map journeys, and align on technical needs.

Build & Integration
Adobe Commerce was used to create a scalable, SAP-integrated platform supporting both discovery and fast purchasing.

Customer Journey Design
We crafted two intuitive paths—colour-led and application-led—based on how customers shop.

Collaborative Execution
Despite complex requirements, we maintained design integrity with minimal workarounds, including enhancements for UK and Ireland deliveries.

SOLUTION

A Scalable, Customer-First Commerce Platform

The Pixel implemented a powerful Adobe Commerce solution, enabling:

  • A flexible, full-featured e-commerce site
  • Multi-territory readiness for future expansion
  • Multiple fulfilment options for convenience
  • Integration with SAP for streamlined operations
  • Dual journeys based on colour or application intent
results

Crown Now Trades Online With a Customer-First Commerce Experience

  • Full e-commerce functionality for the first time
  • Multi-territory setup for future growth
  • Seamless customer journeys from inspiration to purchase
  • A strong digital foundation for continuous evolution