Building Loyalty That Delivers

Science in Sport (SiS) recognised that in an increasingly competitive market, long-term growth would depend on more than just first-time purchases. To build loyalty, reward their most valuable customers, and strengthen lifetime value, SiS partnered with The Pixel to create SIS Plus — a premium membership program blending online and offline experiences to keep customers engaged beyond the checkout.

SiS needed to deepen its relationship with customers beyond individual transactions.‍

Challenges included:

• No formalised loyalty program to incentivise repeat purchases
  
• Limited connection between online and offline buying behaviours
  
• Missed opportunities to capture more customer data and build engagement

The goal was clear: create a membership model that rewards loyalty, integrates across channels, and enhances the customer experience.

Working closely with the SiS team, The Pixel shaped a loyalty strategy centred around real customer value — not just discounts.
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‍Key initiatives included:

• Launching SIS Plus, a tiered membership program offering exclusive products, rewards, and offers
  
• Integrating receipt upload features to capture and reward in-store purchases, bridging online and offline experiences
  
• Leveraging customer data to personalise membership benefits based on purchase history and behaviour
  
• Designing an intuitive membership interface for easy enrolment, management, and reward redemption

We helped Science in Sport launch SIS Plus — a premium membership offering exclusive products, rewards, and personalised offers.  A key feature was the receipt upload tool, allowing customers to log offline purchases and earn rewards, bridging the gap between in-store and online buying.  By integrating real-time customer data, SIS Plus delivers tailored experiences that increase loyalty and drive repeat purchases — all through a frictionless, customer-first platform.

The SIS Plus program has helped Science in Sport turn occasional shoppers into loyal advocates by delivering real value and recognition across every touchpoint.

• Increased repeat purchase rates among members
  
• Captured valuable omnichannel customer data to fuel smarter marketing
  
• Strengthened emotional loyalty and brand advocacy
  

With SIS Plus, Science in Sport now has a scalable loyalty platform that delivers value for both the customer and the business.