Building Loyalty Through Personalisation

LoyaltyContent & CommerceData
Transforming Customer Loyalty with Personalised Shopping Experiences

Poundland, a UK high street staple with over 900 stores, partnered with The Pixel to reimagine its loyalty strategy. Together, we delivered a unified, omnichannel experience powered by Adobe Commerce and Adobe Experience Cloud—blending personalisation, convenience, and real-time engagement to strengthen customer loyalty.

2M+ App
Downloads
50%
Increase in Transaction Value for Loyalty Members
12%
Increase in Visit Frequency
In store & Online
PROBLEM

Evolving Loyalty for the Omnichannel Shopper

Poundland had national reach and loyal customers—but its digital platform couldn’t keep pace. Key challenges included:

  • Outdated systems unable to support modern loyalty features
  • Fragmented data across in-store and digital channels
  • Low engagement due to lack of tailored offers and interactions

The objective: create a seamless loyalty experience that feels personal, consistent, and impactful—wherever customers shop

APPROACH

Connected, Personalised, and Built to Scale

Commerce Foundation
 We migrated Poundland to Adobe Commerce, creating a flexible, scalable platform integrated with the loyalty programme. Real-time offers are powered by Adobe’s Offer Decisioning API.

Unified Customer Data
 Adobe Real-Time CDP brought together data from stores, site, and app—enabling a complete, real-time view of each customer’s journey.

Real-Time Personalisation
 With Adobe Target and Journey Optimizer, Poundland now delivers personalised offers, recommendations, and content based on individual behaviours and loyalty status.

Insight-Driven Optimisation
 Adobe Customer Journey Analytics helps track cross-channel interactions, supporting continuous refinement of the customer experience and loyalty strategy.

SOLUTION

Loyalty Reimagined, Personalisation at Scale

Using Adobe’s digital experience stack, The Pixel helped Poundland unify its channels, scale its platform, and deliver tailored experiences in real time.