Smartphone screen displaying Poundland Perks offer for LED solar lamps with a 50p savings promotion on a bright yellow background.

Smartphone screen showing Poundland Perks app with a 50p discount offer on LED solar lamps, reduced from £1.50 to £1.00 each.

Building Loyalty Through Personalisation

Transforming Customer Loyalty with Personalised Shopping Experiences

Poundland, a UK high street staple with over 900 stores, partnered with The Pixel to reimagine its loyalty strategy. Together, we delivered a unified, omnichannel experience powered by Adobe Commerce and Adobe Experience Cloud—blending personalisation, convenience, and real-time engagement to strengthen customer loyalty.

Smartphone screen showing a Poundland Perks offer saving 25p on 650g Bonio dog biscuits.

2M+ App
Downloads

Smartphone screen showing Poundland Perks rewards app with points and voucher information.

Person wearing black long sleeves holding three cleaning products including Lysol wipes, Clorox bleach, and hand sanitizer.

50%
Increase in Transaction Value for Loyalty Members

Gardening setup with small plant pots containing seedlings, brown cardboard cups, gardening twine, seeds, scissors, and cloth on a wooden surface over grass.

12%
Increase in Visit Frequency
In store & Online

Close-up of a smartphone screen showing app icons including Poundland Perks, Camera, Contacts, FaceTime, Calendar, Find My, and Photos.

Two smartphones displaying Poundland app screens with Easter deals and a rewards program offering Perky points and vouchers.

PROBLEM

Evolving Loyalty for the Omnichannel Shopper

Poundland had national reach and loyal customers—but its digital platform couldn’t keep pace. Key challenges included:

Outdated systems unable to support modern loyalty features

Fragmented data across in-store and digital channels

Low engagement due to lack of tailored offers and interactions

The objective: create a seamless loyalty experience that feels personal, consistent, and impactful—wherever customers shop

APPROACH

Connected, Personalised, and Built to Scale

Commerce Foundation
We migrated Poundland to Adobe Commerce, creating a flexible, scalable platform integrated with the loyalty programme. Real-time offers are powered by Adobe’s Offer Decisioning API.

Unified Customer Data
Adobe Real-Time CDP brought together data from stores, site, and app—enabling a complete, real-time view of each customer’s journey.

Real-Time Personalisation
With Adobe Target and Journey Optimizer, Poundland now delivers personalised offers, recommendations, and content based on individual behaviours and loyalty status.

Insight-Driven Optimisation
Adobe Customer Journey Analytics helps track cross-channel interactions, supporting continuous refinement of the customer experience and loyalty strategy.

Poundland product page showing Domestos Thick Bleach Original 750 ml priced at 90p with an option to add to basket.

Product page showing Domestos Thick Bleach Original 750 ml priced at 90p with an Add to Basket button on the Poundland website.

Two smartphones displaying Poundland app pages with a yellow promotion banner for storage boxes saving 50p and a garden products shopping page.

SOLUTION

Loyalty Reimagined, Personalisation at Scale

Using Adobe’s digital experience stack, The Pixel helped Poundland unify its channels, scale its platform, and deliver tailored experiences in real time.