Sharper insight.
Faster outcomes.

What is Pathfinder

The Pixel’s consultancy-led approach to digital transformation

Powered by real-world experience and accelerated by AI and intelligent automation. It delivers strategic clarity quickly, giving leaders a clear route from ambition to action.

Consultancy + Platform

Complete, evidence-led digital transformation strategy — fast.

PathFinder combines 20 years of hands-on experience delivering complex eCommerce programmes with a smart, AI-assisted platform. Through collaborative workshops and accelerated insight, PathFinder removes the noise, shortens decision cycles, and allows our experts to focus on what matters most: shaping pragmatic strategies that drive measurable commercial outcomes.

Expertise, assisted by custom AI and underpinned by

real world data.

Why Choose Pathfinder

Making Digital Transformation quicker and more robust.

Digital transformation is too important and too expensive to rely on slow, generic consultancy work. PathFinder gives you:

Fast

Data clarity without compromising depth.

Path Finder works on the foundation of your sales and performance data

Focused

Actionable, deliverable strategy, not theory.

Path Finder will identify pain points and create actionable recommendations

Return on Investment

Evidence-based decisions grounded in real operations. Confidence for C-Suite decision-making.

Path Finder will map the uplifts your business should expect based on market data and our own experience of similar projects.

Why Choose Pathfinder

Making Digital Transformation quicker and more robust.

Digital transformation is too important and too expensive to rely on slow, generic consultancy work. PathFinder gives you:

Fast

Data clarity without compromising depth.

Path Finder works on the foundation of your sales and performance data

Focused

Actionable, deliverable strategy, not theory.

Path Finder will identify pain points and create actionable recommendations

Return on Investment

Evidence-based decisions grounded in real operations. Confidence for C-Suite decision-making.

Path Finder will map the uplifts your business should expect based on market data and our own experience of similar projects.

Why Choose Pathfinder

Making Digital Transformation quicker and more robust.

Digital transformation is too important and too expensive to rely on slow, generic consultancy work. PathFinder gives you:

Fast

Data clarity without compromising depth. Evidence-based decisions grounded in real operations

Path Finder works on the foundation of your sales and performance data

Focused

Data clarity without compromising depth. Evidence-based decisions grounded in real operations

Path Finder works on the foundation of your sales and performance data

Return on Investment

Data clarity without compromising depth. Evidence-based decisions grounded in real operations

Path Finder works on the foundation of your sales and performance data

what you receive

A comprehensive, modular, board-ready transformation strategy that includes:

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Current state assessment

Performance - looking at current performance against market data and building quick wins and long term strategies with insight and technologies.

Defined future ambition aligned to business goals & user journeys

Use our AI assisted tools to build personas and required user journeys to show how you can build better user experience and see how the technologies help you achieve them.

Technology, data, and operational requirements

Assesses data maturity, ecosystem, and operational readiness, showing how technology drives growth and sales. Defines the future state and what’s needed—in capability, cost, and change—to deliver it.

Prioritised use cases and opportunity mapping

Identifies and prioritises the highest-value use cases, mapping opportunities across your current ecosystem and future one, with clear visibility of impact and upside.

Transformation roadmap & Full C-Suite-ready strategic documentation

We work with your team to build meaningful strategic plans that take your strategic ambition and turn them into distilled plans.

Investment modelling, cost estimates, and payback timelines

Provides like-for-like technology cost comparisons and ROI modelling, using your sales data to forecast returns and break-even points.

How PathFinder Works

PathFinder moves through five structured phases, each designed to build clarity, precision, and momentum.

Launchpad

Define ambition, objectives, and the outcomes that matter. Establish the starting point and the parameters for success.

Calibrate

Assess the current state — technology, data, operations, customer experience, capability, and readiness. Identify strengths, barriers, and gaps.

Chart

Map future-state possibilities and strategic routes. Explore opportunities, model scenarios, and outline the most effective paths forward.

Coordinate

Translate insight into an actionable transformation plan. Detail technologies, skills, processes, costs, timelines, investment requirements, and sequencing.

Command

Finalise the strategy. Build full C-Suite materials, validate assumptions, model ROI, and equip leaders to make confident decisions.

Launchpad

Define ambition, objectives, and the outcomes that matter. Establish the starting point and the parameters for success.

Chart

Map future-state possibilities and strategic routes. Explore opportunities, model scenarios, and outline the most effective paths forward.

Command

Finalise the strategy. Build full C-Suite materials, validate assumptions, model ROI, and equip leaders to make confident decisions.

PROOF OF VALUE

True expertise driving change

Traditional consultancy often means long timelines, dense documents, and theoretical frameworks that never turn into action.PathFinder offers a more modern and effective approach

Highly experienced senior teams focused on meaningful outcomes

Proven, real-world experience that shapes practical strategy

Intelligent automation that accelerates insight and elevates expert decision-making and scenario planning

Clear, commercially credible outputs that leadership can act on immediately

Designed for leaders who want momentum and

actionable insight.

Ready to take the first step

Digital transformation can be a daunting task. With 20 years experience we understand that bringing clarity to the journey is crucial. Book a demo and we can take you through this and even create a tester on your data to show how Path Finder can help.

Deep operational and commercial understanding
Pragmatic, execution-aware thinking
Technology and data fluency
Modular to your needs and business requirements.

Deep operational and commercial understanding

Pragmatic, execution-aware thinking

Technology and data fluency

Modular to your needs and business requirements.

FAQ's

Need some extra detail?

What is Pathfinder?

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What problems does PathFinder solve?

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What outputs does PathFinder provide?

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Which technologies does PathFinder cover?

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How technical is PathFinder?

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Can PathFinder help us choose the right Adobe tools?

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How accurate are the cost and effort estimates?

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Is PathFinder suitable for complex organisations?

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