Strong woman in workout clothes drinking from a water bottle in a gym with punching bags and a bench.

Muscular woman in blue workout outfit drinking from a water bottle labeled 'bulk' in a gym with punching bags and a mural.

Delivering a Scalable Adobe Commerce Migration for Growth

RAPID GROWTH

BULK, founded by two friends in 2006, has grown rapidly to be the No 1 sports nutrition brand in the UK. Committed to creating world-class nutrition, Bulk delivers the highest-quality products the most sustainably sourced packaging, and all combined with great taste. The Pixel and BULK have a very long-standing relationship.

Mobile screen showing Bulk website with 45% off bestsellers promotion and code MYFAV, featuring navigation icons and a smiling man.

£35M
Revenue generated

Black packaging bag of Bulk Pro Informed Whey Protein against a black background.

Muscular man in a gray tank top drinking from a black shaker bottle labeled 'bulk' inside a gym.

No. 34
Sunday Times
Virgin Fast Track

Muscular woman in workout clothes sitting on a bench in a gym holding a shaker bottle labeled 'bulk'.

£100M
Forecast revenue

Bulk informed whey protein powder bag alongside two mobile screens showing the product details and purchase options on a black background.

Three angled smartphone screens showing Bulk website pages for Informed Whey Protein, including product image, size options, price £44.99, and customer testimonial by Anthony Joshua.

Three mobile screens showing Bulk's Informed Whey Protein product page, purchase options, and customer testimonial with a photo of Anthony Joshua.

PROBLEM

Staying ahead to meet demand

Supporting a fast-growing business means staying ahead with the very best practices and technology.

BULK needed to build a future-focussed digital commerce strategy to keep them ahead on the competition. This meant migrating to the latest Adobe Commerce solution whilst ensuring business as usual.

APPROACH

End to end review

The migration strategy consisted of 4 processes: Data Migration, Extensions, Themes, Customisations. For the data migration, the deployment of an Extraction, Transformation, Loading (ETL) process was performed to migrate settings of the original website, and all data and tables.

Our experienced team conducted multiple collaborative workshops to ascertain all integrations and also to interrogate the data. We stress tested the needs for the future.

SOLUTION

Full migration

Full migration Adobe Commerce Cloud environment creating fully customisable, secure and scalable storefronts. BULK POWDERS now has the ability to offer highly differentiated customer experiences, simplified integration with their existing systems and the ability to respond rapidly to changing technology.

Cloud capabilities and flexibility has allowed BULK POWDERS to greatly reduce the implementation costs, compared to a multi-tenant SaaS (Software-as-a-Service) solutions (a single instance of software running on a server with multiple users).

With the platform running on AWS, it ensures that the website has the agility to respond to a rapidly changing environment, continuously deploy innovations, and easily scale to meet unexpected demand.